
This course is by Teacher Qiandingding for local business owners on Douyin, Video Account and Xiaohongshu: light-persona IP building + AI customer acquisition. It helps you leverage Douyin / Video Account / Xiaohongshu local traffic at low cost. From dissecting the essence of light-persona IP, sorting out three major traffic opportunities and underlying logic, to avoiding account pitfalls and producing high-conversion content, it covers 3 types of viral video formats, 5 ready-to-use script templates, paired with shooting and editing practical tips, plus analysis of the latest algorithms on all three platforms.
01. Introduction to training camp, coaching, and agency operation
02. Case demo: what is a light-persona boss IP
03. Three traffic opportunities for local boss IP
04. Three elements and basic logic of building a local boss IP
05. How bosses avoid pitfalls when making short videos
06. How brick-and-mortar bosses make effective short videos that bring deals
07. Three video types for boss light-persona IP building
08. Light-persona IP viral building practical flow 1
09. 5 boss light-persona IP viral script templates
10. Boss light-persona IP viral method: hotspot, conflict, identity
11. How bosses shoot light-persona IP videos
12. How a single boss shoots talking-head videos
13. New Xiaohongshu platform algorithm
14. New Video Account platform algorithm
15. New Douyin platform algorithm and new opportunities
This course comes with a materials pack. Members receive the access link by email after requesting the course.