Course Introduction:
This course is by Teacher Qiandingding for local business owners on Douyin, Video Account and Xiaohongshu: light-persona IP building + AI acquisition. It helps you leverage Douyin / Video Account / Xiaohongshu local traffic at low cost. From dissecting the essence of light-persona IP, sorting out three major traffic opportunities and underlying logic, to avoiding account pitfalls and producing high-conversion content, it covers 3 types of viral video formats, 5 ready-to-use script templates, paired with shooting and editing practical tips, plus analysis of the latest algorithms on all three platforms.
Course Catalog:
01. Introduction to training camp, coaching, and agency operation
02. Case demo: what is a light-persona boss IP
03. Three traffic opportunities for local boss IP
04. Three elements and basic logic of building a local boss IP
05. How bosses avoid pitfalls when making short videos
06. How brick-and-mortar bosses make effective short videos that bring deals
07. Three video types for boss light-persona IP building
08. Light-persona IP viral building practical flow 1
09. 5 boss light-persona IP viral script templates
10. Boss light-persona IP viral method: hotspot, conflict, identity
11. How bosses shoot light-persona IP videos
12. How a single boss shoots talking-head videos
13. New Xiaohongshu platform algorithm
14. New Video Account platform algorithm
15. New Douyin platform algorithm and new opportunities
16. Boss light-persona IP editing methods and tips
This course comes with a materials pack. Members receive the access link by email after requesting the course.