This course systematically teaches the human-psychology scripts and practical frameworks for live-stream closing, lectured by Teacher Yunchuan. The script section covers pain-point seeding (digging user needs), product-shaping scripts (building product value), price-anchor scripts (price presentation and anchoring), closing-push scripts (the final nudge), persona scripts (building trust), and other auxiliary scripts. The framework section teaches four live-stream rhythm plays: flat-stream framework, hold-order framework, point-to-point account launch, and universal framework. The technique section teaches live feel and traffic perception, account care and four mindset adjustments. The whole course focuses on underlying human-psychology logic and practical script application, helping anchors and operators master the core closing ability to make users stay, interact, and order.
Course outline:
001_0. Intro section
002_1. Script section: pain-point seeding
003_2. Script section: product-shaping script
004_3. Script section: price-anchor script
005_4. Script section: closing-push script
006_5. Script section: persona script
007_6. Script section: other scripts
008_7. Framework section: flat-stream framework
009_8. Framework section: hold-order framework
010_9. Framework section: point-to-point account launch
011_10. Framework section: universal framework
012_11. Technique section: live feel and traffic perception
013_12. Technique section: account care and four mindsets
This course comes with a materials pack. Members receive the access link by email after requesting the course.