
Data-driven product logic; deep-dive on 5 major traffic entrances; comprehensive paid promotion playbook; high-quality landing page design; replicable viral product creation; multi-channel integrated traffic; refined paid promotion playbook; extreme viral product creation; store integrated playbook hands-on.
Course outline:
I. Exposure: the importance of store positioning; the 8 core elements of SEO optimization; the underlying logic of search ranking.
II. Traffic: search traffic acquisition; micro-detail optimization methods; personalized audience capture; detailed Zhitongche paid playbook; scenario applications of Wanxiangtai and Yinli Mofang; event marketing and planning; Taobao Live.
III. Data: the three elements of CTR optimization; internal design affecting conversion rate; multiple e-commerce pricing logics to make products profitable from the start; in-depth interpretation of Shengyi Canmou; data-driven analysis and rational use of marketing tools.
IV. Viral Products: analysis of viral product creation methods for different categories; viral product testing and image testing logic; market analysis before viral product promotion; material preparation before viral product promotion; marketing planning before viral product promotion; viral product creation process and details; three methods to detonate a single product; viral product maintenance.
V. Data: store self-diagnosis; gold-medal customer service training; operations summary.
01. Taobao trends and store positioning [Taobao operations]; 02. SEO optimization; 03. Store weight optimization; 04. Gold title creation; and more.
This course comes with a materials pack. Members receive the access link by email after requesting the course.