2026 Offline Director System Workshop: Commercial Positioning × Emotion/Knowledge/Lead-Conversion/Opinion/Persona 5 Script Types × AI Copywriting × Talking-Head Shooting × Dou+ Ads

Course Overview

This is the 2026 Offline Director System Workshop: a five-day systematic training for short-video directors covering the full chain from commercial positioning, all-category script writing, persona IP building, to shooting and ad delivery. It covers account commercial positioning and emotional expression, knowledge-type script writing with AI copywriting tools, lead-capture/monetization video formats and hook design, opinion-type value-oriented monetization and script breakdown, and persona-story IP core and script structure. It comes with exclusive subtitled content and on-site coaching on talking-head shooting (easygoing/affable/Sister Bao daily vlog) and Dou+ ad delivery methods. Five content tracks—emotion, knowledge, lead-capture, opinion, and persona story—are fully covered, helping students build a complete director mindset and content-monetization ability.

Suitable Audience

1. Short-video beginners who want to systematically learn directing and build a monetization account from 0.
2. Brick-and-mortar merchants and service providers who want to capture customers via short video.
3. Knowledge/opinion creators who want to lift content quality and break through follower-growth and monetization bottlenecks.
4. Entrepreneurs who want to build a personal IP for long-term commercial value.
5. Directors/operators who want to systematically lift script writing and content planning skills.

What You Will Gain

1. Master account commercial positioning and matching content monetization paths.
2. Skillfully write the five script types: emotion, knowledge, lead-capture, opinion, and persona.
3. Learn AI-assisted copywriting and core talking-head shooting techniques.
4. Understand Dou+ ad delivery logic to amplify exposure of quality content.
5. Possess a complete director mindset to independently finish planning toexecution.

Course Catalog

A-1 [Exclusive Subtitled] Day 1 Morning (Commercial Positioning + Emotional Expression)

1. How to position your own account

2. Write scripts with emotional expression

A-2 [Exclusive Subtitled] Day 2 Morning (Teaching Knowledge)

2. Video logic for follower growth & monetization

3. Script analysis of several view-count tiers

1. How to use Doubao to write great copy

A-3 [Exclusive Subtitled] Day 3 Morning (Process-sharing Monetization Video)

2. How to open with a video hook

1. Formats of lead-capture/monetization videos

3. Structure of lead-capture short videos

A-4 [Exclusive Subtitled] Day 4 Morning (Opinion Type)

2. Logic for breaking down opinion-type scripts

1. Value-oriented monetization for opinion content

A-5 [Exclusive Subtitled] Day 5 Morning (Persona Story)

1. The core of a monetizable IP story

2. Breakdown of several IP-persona script structures

3. Breakdown of several IP-persona script structures

A-6 [Exclusive Subtitled] Day 5 Afternoon (Dou+ Talking-Head Shooting Coaching)

4. How to run Dou+ ads

2. On-camera state for easygoing talking-head shooting

1. How Sister Bao's daily videos are shot

3. Shooting affable talking-head videos