Taobao New Store Zero-to-One Operations Course: Category Selection, Sourcing & Supply Chain Teaching, AI Main Image, Product Testing & Promotion Hands-on Tutorial

Course intro
This zero-to-one Taobao operations course is built for first-time store owners. It starts with basics and a self-fit test, then separates good categories from high-risk ones to avoid. It fully breaks down sourcing channels and replicable product-selection logic, and teaches hands-on how to make ordinary and AI high-click main images; it covers differentiated SKU layout, listing titles/materials and compliance self-check. It systematically breaks down promotion tools like Zhitongche, hands-on product testing and product-tagging plans, differentiates standard vs non-standard product operations, and pairs multi-set promotion combos for acquisition and harvesting. It also teaches store data diagnosis and hands-on tips to improve bad reviews and lift conversion. No obscure theory—beginners can copy the whole pipeline to build a store and get stable orders.

Course catalog
1. Lesson 1: Course foreword — basics explained
2. Lesson 2: Self-test — are you really cut out for e-commerce?
3. Lesson 3: Beginner-friendly categories and categories to avoid
4. Lesson 4: Product selection hands-on: a replicable selection strategy
5. Lesson 5: Sourcing hands-on: finding a reliable supply chain
6. Lesson 6: Main image hands-on: making a high-click main image
7. Lesson 7: AI main image hands-on: detailed steps and tools
8. Lesson 8: SKU hands-on: differentiated layout and good value
9. Lesson 9: Listing hands-on: title, materials, compliance self-check
10. Lesson 10: Promotion tools explained: choosing and using tools
11. Lesson 11: Product testing hands-on: choosing race-track tools and building plans
12. Lesson 12: Product pick hands-on: finding hero products from data
13. Lesson 13: Basic hands-on: giving a link baseline conversion power
14. Lesson 14: Tagging hands-on: choosing tagging tools and building plans
15. Lesson 15: Standard vs non-standard products: detailed operational differences
16. Lesson 16: Promotion combo: different store pairings for acquisition and harvest
17. Lesson 17: Data diagnosis hands-on: data decides direction
18. Lesson 18: Bad review handling: even bad reviews can lift conversion