Hands-on Internet IP Positioning Course for Ordinary People — Fix Cognitive Bias, Master the Essence of IP, Apply Your Own Formula, and Find a Monetizable Personal/Brand IP Track from Zero

Course Introduction

For the vast majority of people doing self-media, running accounts, or starting online businesses, what actually blocks them is not being unable to edit or post, but wrong mindset and wrong positioning.

Many people blindly start accounts, follow trends with their content, and copy influencer personas. They update hard but get no traffic, no precise customers, and no commercial monetization. They can't tell the difference between "starting an account" and "building an IP", only chasing short-term traffic and unable to build a long-term personal brand. They don't understand the real online income model, can't see the true dividend of the AI era and the IP era, and can't build mental tags or a unique persona — so their accounts are heavily homogenized and they grow more and more lost.

Lesson 1: First forget your wrong understanding of the internet:

If you can't make it, maybe your mindset is wrong.

Analyzing the truth behind videos with tens of billions of views from a TOP creator's perspective.

How to rebuild your sense of direction online?

The truth of the internet income model.

How to improve yourself in the AI era and the IP era.

Why starting an account and building an IP are two different things?

Lesson 2: What is the essence of an IP.

Quickly understand the basic principles of an IP.

The three evolutions of the internet.

Why build an IP instead of being an influencer?

What is mind-share management.

The four-step core model of an IP.

Lesson 3: Everyone can find their own unique IP formula.

Avoiding common IP pitfalls.

Why you can build an IP.

Sharing the IP formula model.

How to break down and assemble personal IP and corporate IP, and pick the IP track that is uniquely yours.

Formula practice that everyone can apply hands-on.

Class exercise.

Course Content

001_First forget your wrong understanding of the internet: if you can't make it, maybe your mindset is wrong

002_What is the essence of an IP?

003_Everyone can find their own unique IP formula

Target audience

Self-media bloggers: already have some followers and traffic, face certain traffic problems, and want to unlock more commercial possibilities for the account.

Brick-and-mortar business owners: already have some physical business or stores, but don't know how to run their physical business through their own online IP, accumulate leads, and empower their stores.

New-media practitioners: have a basic understanding of the industry but often run out of inspiration and hit traffic ceilings, eager to break through operational bottlenecks.

Individual entrepreneurs: have some spare time and energy, and want to use online platforms to build their personal IP and amplify their long-term commercial value.

*Note: This article is for introduction only and does not constitute any earnings promise. Monetization results vary by person and depend on your own effort and hands-on practice. Use what you learn reasonably, and strictly follow the relevant platform rules and applicable laws and regulations.*