JD full-operations practical system course: POP store opening × selection & search optimization × Jingzhuntong promotion × campaign marketing × data analysis × store stars × self-operated VC

About this course

Course introduction. This course systematically teaches the full JD POP + self-operated dual-track operations system, covering store opening and onboarding, product selection and search optimization, Jingzhuntong promotion, campaign marketing, data analysis, store star rating, self-operated VC operations, warehouse-in and factory-direct setup, and the whole chain of building hit products. The POP section covers store-onboarding rules, cold-start baseline setup for new stores, precise selection methods, search-SEO keyword optimization, Jingzhuntong paid-ad strategy, platform campaign enrollment tactics, data-review optimization and raising store stars. The self-operated section covers the self-operated operating model, basic VC back-office operations, product upload and store optimization, warehouse-in and factory-direct configuration, and self-operated hit-building tactics. The course helps learners master POP + self-operated dual-track operations.

Who it's for

1. Founders with zero base who want to onboard JD and quickly start a store
2. Merchants whose POP store has low traffic and ad losses and needs systematic optimization
3. Sellers who want to shift to JD self-operated but don't know the rules or practice
4. On-the-job JD operators who need to fill self-operated skills and level up systematically
5. Career-switchers who want to master POP + self-operated dual-store operations

What you gain

1. Master the full store-opening/onboarding flow and cold-start baseline setup
2. Master precise selection and search-SEO optimization for free traffic
3. Master Jingzhuntong paid advertising and platform campaign marketing tactics
4. Learn data review and store-star optimization to stabilize weight
5. Deeply grasp self-operated VC operations, warehouse-in/factory-direct setup and hit-building tactics

Course catalog

Ch.1 Must-read for JD merchant store onboarding

Ch.2 First step for new merchants on JD

Ch.3 Product selection — the foundation of JD operations

Ch.4 Search optimization in JD operations

Ch.5 Jingzhuntong promotion in JD operations

Ch.6 Marketing campaign tactics in JD operations

Ch.7 Data analysis and reading in JD operations

Ch.8 Store star rating in JD operations

Ch.9 (self-operated) Operating model of JD self-operated stores

Ch.10 (self-operated) Basic VC operations after onboarding

Ch.11 (self-operated) Self-operated product upload and store optimization

Ch.12 (self-operated) Warehouse-in and factory-direct configuration

Ch.13 (self-operated) How to build self-operated hit products