Xiaohongshu Qianfan Advertising: From Beginner to Pro — Simple vs Standard Bidding × Marketing Objectives × Ad Types × Bidding & Targeting × Campaign Optimization × Hands-on Setup

Course Introduction

This course systematically teaches the full process of Xiaohongshu (Little Red Book) Qianfan advertising, from beginner to pro. It covers Qianfan platform onboarding, choosing between Simple Bidding and Standard Bidding, precise matching of marketing objectives/scenarios/ad types/promotion goals, delivery method selection, bidding and quick-delivery settings, campaign schedule/time-slot/budget settings, targeting techniques, and optimization of campaign and creative information. The hands-on section teaches daily sales search campaign setup, live-room daily sales campaign setup, live-room preview campaign setup, the Qianfan live-room lead-capture method, and the Simple Bidding campaign setup flow. Sixteen lessons cover the full delivery chain, helping students master core Qianfan advertising skills from 0 to 1.

Who Should Learn

1. Operators who want to systematically learn Xiaohongshu Qianfan advertising from beginner to pro.
2. Merchants who need to master Simple vs Standard Bidding and precise matching of marketing objectives.
3. Ad buyers who want to improve bidding, targeting, time-slot and budget settings.
4. E-commerce practitioners who want hands-on live-room advertising and lead-capture delivery.
5. Ad buyers who want to build daily sales search and live campaigns from scratch.

What You Will Gain

1. Master Qianfan platform onboarding and delivery-mode selection strategy.
2. Master precise matching of marketing objectives, scenarios, ad types and promotion goals.
3. Learn bidding, quick delivery, time slots, budget, targeting and creative information optimization.
4. Master the setup flow for daily sales search and live-room campaigns.
5. Gain the ability to deliver live-room leads and run Simple Bidding campaigns.

Course catalog:
01. Qianfan onboarding lesson
02. How to choose between Simple Bidding and Standard Bidding?
03. Choosing marketing objectives
04. Choosing marketing scenarios
05. Choosing ad types and selecting ads and products
06. Choosing promotion goals
07. Choosing delivery methods
08. Bidding and quick-delivery settings techniques
09. Setting campaign time, time slots and budget
10. Targeting techniques
11. Setting campaign and creative information
12. Daily sales search campaign setup techniques
13. Live-room daily sales campaign setup flow
14. Live-room preview campaign setup flow
15. How to capture live-room leads via Qianfan?
16. Simple Bidding campaign setup flow