Online Customer Acquisition for Hotels & B&Bs: One Phone, One Person, Zero Basics - Build Douyin Self-Media and Grow Bookings

Course Introduction
Taught by Jiang Jiang, with 6 years of deep experience in the accommodation industry. As an all-media operator and senior hotel operator, she is fluent in multi-platform homestay traffic playbooks on Douyin, Xiaohongshu and Video Accounts, and skilled at connecting public-domain exposure with private-domain closing - solving the pain points of homestay operators.
The curriculum is a complete closed loop: starting from the underlying logic of entering Douyin, it breaks down account setup, customer positioning, hit topics, talking-head scripts, phone shooting and editing, video anchor design, and the whole short-video flow; systematically teaches livestream room setup, data review, and person-product-place optimization; and fully covers Douyin Laike onboarding, Blue-V verification, group-buying listings, business-score improvement, rankings, SEO traffic, and Local Push ads.
It answers the six pain points of homestay owners: account launch, content shooting, livestream landing, store traffic, search ops, and paid ads. The whole course is built around one person, one phone - even zero-basics learners can follow the steps, avoid detours, keep grabbing same-city customers via Douyin, and steadily grow bookings and headcount, lifting store revenue with low-cost online ops.
Catalog: 01 Trial lesson - Jiang Jiang hotel/homestay self-media customer acquisition; 02 Differences among the four self-media platforms and conversion paths; 03 Why hotels/B&Bs must run their own Douyin; 04 Four account types and how to judge if an account is usable; 05–06 Steps to launch a short-video account (I–II); 07 Three simple yet efficient talking-head formats; 08 How to write a hit video script + shoot material + edit; 09 White anchor vs green anchor playbook plus easter eggs; 10 Factors affecting livestream exposure and underlying data logic; 11 Before/during/after stream and common mistakes; 12 Optimizing the three elements - person, product, place; 13 Host's most common mistakes (with cases); 14 How to do a quick livestream data review; 15 Douyin Laike - onboarding, optimization, and business-score basics; 16 How to grab free traffic - ratings, rankings, campaigns, customer cards, group-buy channels; 17 Search traffic, offline traffic, and Local Push basics; 18 What it really takes to do well on Douyin and Video Accounts (with customer cases).
*Disclaimer: This article is for introduction only and does not constitute any revenue commitment. Monetization results vary by individual and require personal effort and practice; strictly comply with platform rules and laws.*