Sales Psychology Complete Practical Course: Winning Communication, Human-Nature Reading, Consumer Psychology, Persuasive Closing, Store Display, Customer Acquisition & Referral, Year-End Cash-In Full Set of Offline Practical Teaching

Course Overview. The Sales Psychology Complete Practical Course builds a complete sales-to-floor system, teaching five blocks: winning communication, human-nature and consumer psychology, high-level persuasion and closing, store operations, and customer acquisition and cash-in. It deconstructs ice-breaking communication scripts, personality and consumer psychology, objection handling, and the logic of closing high-ticket orders; it pairs store flow-line display and VIP maintenance hands-on, and comes free with customer-acquisition card design, old-customer referral, online group deals, anniversary and year-end cash-in activity plans. It can be landed directly by salespeople and offline stores in any industry, solving performance problems such as awkward communication, hard customer acquisition, low close rate, and weak customer retention.

Who This Is For
1. Sales newcomers who don't understand winning communication and stay at a low close rate
2. Senior sales stuck at a performance ceiling, struggling to close high-ticket clients
3. Store owners weak at retaining and acquiring customers, with poor repeat purchase and referral
4. Frontline salespeople who only hard-sell and face constant rejection
5. Offline founders who lack a complete plan for customer acquisition and year-end cash-in

What You Will Learn
1. Master the full set of ice-breaking communication scripts and read between the lines to end awkward silences
2. Read human-nature consumer psychology and precisely spark customers' buying need and desire
3. Master high-level persuasion, defuse nitpicking doubts, and sharply raise your close rate
4. Optimize store flow-line display and VIP operations, lifting in-store results through details
5. Land customer-acquisition, referral, online group deals and seasonal activities for steady acquisition and efficient year-end cash-in

Course Catalog

Sales Psychology [Intro lesson]

Sales Psychology (Preface)

Lesson 1: Why communication matters so much!

Lesson 2: What is communication? What is the underlying logic of communication?

Lesson 3: How to quickly read the other person's words and take the social initiative!

Lesson 4: How to become a communication master and turn ordinary people into a network

Lesson 5: How to read subtext and implied meanings?

Lesson 6: How to make everyone in your social circle like you with one move?

Lesson 7: Three-step ice-breaking method: the communication funnel effect!

Lesson 8: Reading human nature starts with learning psychology models! (Part 1)

Lesson 9: Reading human nature starts with learning psychology models! (Part 2)

Lesson 10: [Methods] The first step of communication strategy!

Lesson 11: [Methods] Understand men and women deeply from four angles!

Lesson 12: [Methods] Understand men and women deeply from four angles (Part 2)

Lesson 13: [Methods] Get the key to the heart, master 6 systems

Lesson 14: [Methods] Think deeply about how a person's values form

Lesson 15: Read personality traits across cultural backgrounds (Part 1)

Lesson 16: Read personality traits across cultural backgrounds (Part 2)

Lesson 17: [Universal Formula] How to speak at a meeting without stage fright and be the focus?

Lesson 18: [Universal Formula] Find common ground in 3 steps, the secret to never going quiet!

Lesson 19: [Universal Formula] The bubble theory and the SAY NO formula

Lesson 20: [Universal Formula] You talk beautifully but the customer still won't buy, what to do?

Lesson 21: [Cognition] The secret of consumer psychology you can't see through

Lesson 22: [Cognition] Learn consumer psychology by starting to trigger the customer's buying desire

Lesson 23: [Reflection] Embrace future consumers deeply starting from human nature

Lesson 24: [Methods] Clever tricks that drive buying actions

Lesson 25: [Methods] The most important golden key to open the consumer's buying door

Lesson 26: [Methods] The secret behind high ticket prices!

Lesson 27: [Methods] The last two clever tricks that close the deal

Lesson 28: [Advanced] The psychology behind top marketing cases

Lesson 29: [Advanced] The psychology behind top marketing cases (2)

Lesson 30: [Advanced] Methods to raise the consumer's buying desire

Lesson 31: [Advanced] Methods to raise the consumer's buying desire (2)

Lesson 32: [Advanced] Methods to raise the consumer's buying desire (3)

Lesson 33: [Advanced] Methods to raise the consumer's buying desire (4)

Lesson 34: [Advanced] Methods to raise the consumer's buying desire (5)

Lesson 35: [Advanced] Methods to raise the consumer's buying desire (6)

Lesson 36: [Advanced] The perfect closed loop that makes customers order

Lesson 37: [Advanced] The perfect closed loop that makes customers order (2)

Lesson 38: [Advanced] The perfect closed loop that makes customers order (3)

Lesson 39: [Hands-on] The store closing map: layout of a million-dollar store

Lesson 40: [Hands-on] The store closing map: layout of a million-dollar store (2)

Lesson 41: [Hands-on] The store closing map: layout of a million-dollar store (3)

Lesson 42: [Hands-on] The store closing map: flow-line design is the key to keeping customers

Lesson 43: [Hands-on] The store closing map: the core of keeping VIPs

Lesson 44: [Hands-on] The store closing map: small display, big results

Lesson 45: [Hands-on] Display suggestions for stores and offices

Lesson 46: [Cognition] Mind-blowing persuasiveness (Part 1)

Lesson 47: [Cognition] Mind-blowing persuasiveness (Part 2)

Lesson 48: [Cognition] Persuasion starts with truly understanding your opponent

Lesson 49: How to deeply persuade someone on the opposite side from you

Lesson 50: How to deeply persuade someone on the opposite side from you (2)

Lesson 51: How to win over people who doubt you?

Lesson 52: How to turn your critics into fans?

Lesson 53: How to persuade a person to the maximum

Lesson 54: How to persuade a person to the maximum (2)

Lesson 55: The most easily overlooked step in the sales process!

Lesson 56: Persuasiveness - action is the ultimate goal

Lesson 57: How to present a product to high-cognition people?

Lesson 58: Selling at a high dimension

Lesson 59: The terminator of indecision and choice paralysis

Lesson 60: Persuasion psychology stage one - system summary + test

Lesson 61: Persuasion psychology advanced part 1

Lesson 62: Persuasion psychology advanced part 2

Lesson 63: Persuasion psychology advanced part 3

Lesson 64: Persuasion psychology advanced part 4

Lesson 65: Persuasion psychology advanced part 5

Lesson 66: Persuasion psychology advanced part 6

Lesson 67: Persuasion psychology advanced part 7

Lesson 68: Persuasion psychology high-level part 1

Lesson 69: Persuasion psychology high-level part 2

Lesson 70: Persuasion psychology high-level part 3

Lesson 71: Persuasion psychology high-level part 4

Lesson 72: Persuasion psychology high-level part 5

Lesson 73: Persuasion psychology high-level part 6

Lesson 74: Persuasion psychology high-level part 7

Lesson 75: [Persuasion Psychology] The iron-triangle rule of fast closing 1

Lesson 76: [Persuasion Psychology] The iron-triangle rule of fast closing 2

Lesson 77: [Persuasion Psychology] Closing core starts with the person

Lesson 78: [Persuasion Psychology] Master persuasive charm for a warm life

Lesson 79: [Sales Psychology Warfare] The four core mindsets of sales success

Lesson 80: [Sales Psychology Warfare] Re-reading: what is the true core of selling?

Bonus [Extra - Acquisition] Lesson 1: What is traffic? Where does beauty-industry traffic come from?

Bonus [Extra - Acquisition] Lesson 2: Full customer-acquisition plan analysis

Bonus [Extra - Acquisition] Lesson 3: Hand-in-hand design of 4 must-have acquisition cards (Part 1)

Bonus [Extra - Acquisition] Lesson 4: Hand-in-hand design of 4 must-have acquisition cards (Part 2)

Bonus [Extra - Acquisition] Lesson 5: The latest pricing system for customer acquisition

Bonus [Extra - Acquisition] Lesson 6: Old-to-new referral plan (Part 1)

Bonus [Extra - Acquisition] Lesson 7: Old-to-new referral plan (Part 2)

Bonus [Extra - Acquisition] Lesson 8: Effective hands-on process for fast customer acquisition

Bonus [Extra - Acquisition] Lesson 9: How to set group-deal items on Meituan and Douyin?

Bonus [Year-end Cash-in] Industry analysis now and in the future

Bonus [Year-end Cash-in] Preparing for year-end activities

Bonus [Year-end Cash-in] Activity planning for new stores

Bonus [Year-end Cash-in] Activity planning for old stores

Bonus [Extra] 2023 anniversary celebration activity plan

Bonus: Full sharing of the opening-season kick-off campaign