The August offline masterclass is here. Theme: precise customer acquisition practical masterclass! Why precise customer acquisition? At the last Hangzhou viral-product monetization masterclass, we sorted out on-site how to define the product, shoot content and chat the first order. But once the product is thought through and content starts, the second bottleneck appears immediately: where do customers actually come from? WeChat Channels, Xiaohongshu and Moments are posted daily, yet plays come but customers don't; followers grow but inquiries are few; leads come but are far from the product; after adding WeChat, no closing happens. Ultimately, imprecise traffic can't save you. What truly saves a business is precise customers. So this time we don't teach generic short-video traffic tricks, but string WeChat Channels, Xiaohongshu and Moments into one customer path: target the right customers, make the right content, get traffic, take leads, close customers. Day 1 solves letting the right people find you; day 3 solves making those who find you willing to close. Day 1 WeChat Channels precise acquisition: Liu-Siyi breaks down precise content and a topic library; Chen-Jing teaches acquisition-type short videos; evening Toby shares ordinary-person IP 0-start. Day 2 Xiaohongshu precise acquisition: Cai-Wenchuan from account positioning, content system to search acquisition, explaining how to take Xiaohongshu customers; evening four themed breakout rooms. Day 3 case and closing day: morning breaks down real cases, afternoon Toby teaches Moments closing leads to close closing ...
This course comes with a materials pack. Members receive the access link by email after requesting the course.