
The August offline big course is here. Its theme: the precise customer-acquisition practical big course! Why precise customer acquisition? At the last Hangzhou viral-product monetization course, we sorted out on-site how to set the product, how to shoot content, and how to chat the first order. But once the product is thought through and content starts being shot, the second bottleneck appears immediately: where do customers actually come from? Video Account, Xiaohongshu and Moments are posted daily, but plays come and customers don't; followers grow but inquiries are few; leads come but are far from the product; after adding WeChat, still no closing in the end. Ultimately, imprecise traffic can't save you. What truly saves a business is precise customers. So this time, we don't teach generic short-video traffic tricks, but string Video Account, Xiaohongshu and Moments into one customer path: find the right customers, make the right content, get traffic, get leads, close customers. The first two days solve "letting the right people find you"; the third day solves "making those who find you willing to close". Day 1 Video Account precise customer acquisition: Liu Siyi breaks down precise content and topic library, Chen Jing teaches acquisition-type short videos, in the evening Toby shares ordinary-person IP starting from 0. Day 2 Xiaohongshu precise customer acquisition: Cai Wenchuan covers account positioning, content system and search acquisition, explaining clearly how to get customers from Xiaohongshu. In the evening, 4 themed small rooms dig deep. Day 3 Case and closing day: in the morning break down real cases, in the afternoon Toby talks about Moments closing, carrying leads through to closing. After three days, take away the "Precise Customer Acquisition Playbook": customer positioning, topic library, traffic map, Moments closing card. Who the customer is, how to post content, how to chat after adding WeChat - think it through on-site, build it on-site, start running it on-site. Complete your acquisition map on-site. Find the right customers. Clarify your target audience, find customers truly willing to pay. Make the right content. Master Video Account and Xiaohongshu content directions and viral content tactics. Get traffic. Break down traffic growth methods like organic traffic, paid placement and matrix. Get leads. Let content continuously bring inquiries and precise customers. Close customers. Use Moments to carry traffic, complete trust building and closing. Complete on-site. "Precise Customer Acquisition Playbook" My Customer Positioning Card. Find your target customers and content
This course comes with a materials pack. Members receive the access link by email after requesting the course.