Previously 3 people could only run one store; with SOP + AI workflows they run three - efficiency triples and results greatly improve. Xiaohongshu operations core, traffic model, viral tracks, account-launch methods, creator cooperation, placement strategy, private-domain plays and team building; AI agents + prompts, SOP tables, creator notes, paid traffic, account launch, tracks, private domain and team modules. Audio with subtitles + on-site PPT + all Xiaohongshu e-commerce operations slides. Course outline: the 5 big mistakes sellers make (99% make at least one); what is the real core of Xiaohongshu operations? Is the Xiaohongshu traffic model a funnel or reverse funnel? Selling products vs selling solutions - where's the gap? Can execution and volume alone really do Xiaohongshu well? Why does a post go viral then cliff-dive? Once notes and orders stabilize, how do you scale? Core Xiaohongshu playbook: failing isn't doing too little but repeating mistakes; the six core plays are all indispensable. What every boss must learn: how to quickly estimate your business scale. The first step to a viral product isn't copying but studying the viral track - the 4 channels and execution standards for studying viral tracks, how to choose plays and which traffic channels to focus on. Xiaohongshu fast account launch: account-launch ability determines how big and wide the team can be; why data doesn't pick up after 100 notes; building an account-launch SOP for batch and fast launches; if an account won't take off, it's these three steps done wrong; what audience to target for account launch? difference between big and small categories? Can live-stream account launch work, who suits it, how? How to use paid traffic for a 14-day fast account launch to break the traffic pool? Should Xiaohongshu newcomers do IP? How to use AI for persona? 28 notes to grow
This course comes with a materials pack. Members receive the access link by email after requesting the course.