China Projects

Digital new-media marketing positioning-breakout practice course: from who am I, who are my customers, to why choose me - building a complete personal-IP and precise-customer system

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📂Side Income Projects
🕒Last updated: 08/22/2026
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👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description
Digital new media marketing positioning breakoutPersonal IP precise customer system\n

Course Intro

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The Digital New-Media Marketing Full-Chain Practice Course is a systematic marketing course built around internet positioning, brand strategy, user insight, differentiation, personal IP and new-media customer acquisition. Starting from today's information channels, consumer decision-making and acquisition-logic changes, it re-teardown traditional positioning methods, focusing on three core questions: who am I, who are my customers, and why do customers choose me. Through brand positioning and strategy planning, target-user portraits and needs analysis, competitor research, circle insight and differentiated-value building, it helps students find the right niche customers and market entry. The course especially emphasizes upgrading from selling products to providing solutions - redefining service, audience and unique value to build a professional image customers remember and trust. With cases in finance, insurance, banking and high-net-worth customer management, it teaches how to go deep into target circles, understand real needs, and turn professional knowledge into content ordinary users understand and want to watch. In the personal-IP part it covers concrete design of avatar, nickname, intro, account tags, content character, professional image and Moments - helping students avoid positioning too broad, over-professional expression, or a casual account image, and finally ...

Supporting Study Materials

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