China Projects

Self-media viral content and personal IP growth practical course: positioning, persona, topics, story, algorithm and data - mastering steady follower growth and long-term IP growth

📚Video Course
📂Self-Media Writing & Copywriting
🕒Last updated: 08/24/2026
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👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description
Viral content personal IP growth coursePositioning, persona, topic selection, storytelling, algorithm, and data

Course Intro

This systematic course is built around underlying content logic, personal-IP positioning, viral creation, platform growth and long-term content ability. Rather than title templates and trending tricks, across 40 lessons it spans mindset, positioning, users, narrative, structure, pacing, algorithm, data and aesthetics - helping creators understand why some content keeps attracting users. It first builds a correct content mindset and IP-positioning system via the Apple Method, persona archetypes, effective-user thinking and brand anchors, solving vague positioning, homogenized personas and low follower value. Then it goes into content principles - topics, meaning, story, viewpoint, conflict, suspense, structure, pacing and scenes - and tears down 10 opening hooks, quotable titles, interaction psychology and 8 ending formulas, building a stable content framework. By format it covers product seeding, voice-over, vlog, interview and story content, explaining the creation rules behind each. It then dives into 6 recommendation-algorithm principles, data analysis, viral growth models, content testing and revision - moving creators from making content by feel to continuously diagnosing and iterating. Finally, via aesthetics, vitality, intellectual expression, data anxiety and input/output, it helps creators escape short-term traffic friction and build a recognizable, sticky, long-term-competitive personal IP.

Supporting Study Materials

This course comes with a materials pack. Members receive the access link by email after requesting the course.

Subscribe and unlock the course to view the supporting materials access links.

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