High-value IP full-domain practice course: IP positioning and persona setup, product design, editing and private-domain monetization - a full landing course

(P1460/description) Course Intro

This high-IP full-domain course centers on the complete commercial personal-IP loop. Starting from underlying IP awareness and business-model planning, it breaks down the logic of ten-million-yuan IPs: make traffic,catch traffic, scale the model. It explains platform algorithms and platform choice, using the three-axis positioning method for business, persona and content positioning; it distinguishes tool accounts from persona accounts and polishes account names and bios. It teaches product-design logic, building sustainable, high-ticket, high-stickiness products, with full shooting and PC/phone Jianying editing practice. It outputs user groups, persona stories, delivery modes and copywriting methods, buildinglead generation hooks, Moments, official accounts and community private-domain matrices - helping students land the full chain from IP positioning and content output to private-domain commercial monetization.

Course Catalog (32 lessons)

01 the meaning of personal IP; 02 overall business-model planning; 03 breaking down high-income IPs (make traffic, catch it, scale); 04 must-have IP-and-marketing mindset updates; 05 deep platform-algorithm analysis; 06 mainstream platform traits and choosing the right one; 07 business positioning - the foundation; 08 persona positioning - the breakout point; 09 content positioning - sustained attention; 10 choosing tool vs person account; 11 account name and bio writing; 12 intro to commercial IP products; 13 six indexes deciding product success; 14 product structure design; 15 high-ticket, high-stickiness commercial products; 16-21 PC Jianying basics (voice-over editing, subtitles, effects/BGM) and phone Jianying basics (editing, quick subtitles, BGM); 22 shooting-angle intro; 23 locking a clear target user group; 24 building a professional persona with warm stories; 25 choosing heavy vs light delivery; 26 building aniche commercial product that hits pain points; 27 a complete private-domain marketing plan; 28 a copywriting specialty class on internal writing rules; 29 private-domainlead generation - building a high-value hook; 30 private-domain operation - high-value Moments content; 31 official-account operation as a conversion tool; 32 community operation - building a warm user group.