China Projects

Direct-sales track IP-building bootcamp: commercial content positioning, story copy creation, product-conversion editing

📚Video Course
📂Short Video & Live Streaming
🕒Last updated: 08/28/2026
🎯Short Video
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description
Direct-sales short-video IP conversion system

Course Introduction

This Direct-Sales 5.0 short-video IP conversion system is aimed at direct-sales practitioners, building the complete loop from account positioning and content creation to short-video conversion. It breaks down the fan-economy marketing logic of short videos, does good commercial and content positioning, and mines daily-life material for original content; it teaches fast, sharp copy and multiple content types - knowledge education, opinion output, process display and story narrative - to filter precise target fans and raise the persona's warmth and camera expressiveness; it explains platform compliance rules, viral-video teardown methods, and the conversion logic for making products hit, with basic Jianying editing teaching. It includes several small-circle livestream Q&A sessions solving students' hands-on problems, helping direct-sales practitioners use short videos to build a personal IP and achieve precise fan acquisition and commercial conversion.

Course Catalog (29 lessons)

01. intro to core points; 02. marketing logic for attracting outsiders and understanding the fan economy; 03. four platform operation methods and commercial positioning; 04. building content appreciation and teardown of viral core elements; 05. a sustainable fan-acquisition content arsenal; 06. turning fragmented daily inspiration into original short videos; 07. fast-sharp short-video copy methods; 08-09. knowledge-education content to show expertise; 10-11. opinion content to filter high-value precise fans; 12-13. process-showcase copy; 14-15. story narrative to raise persona warmth; 16. training vivid camera expressiveness; 17. platform rules you must know; 18. teardown analysis of benchmark viral videos; 19. product-hit logic and how short videos convert; 20. Jianying basic editing; and small-circle livestream Q&A sessions (parts 1-9).

Supporting Study Materials

This course comes with a materials pack. Members receive the access link by email after requesting the course.

Subscribe and unlock the course to view the supporting materials access links.

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