
This is a practice-oriented copywriting course built around copy layout, user psychology, viral content, conversion and personal-story shaping. Starting from "classified copy layout," it helps students build a complete content structure and expression approach; through "soul-capturing copy," they learn to use words to grab user attention, build emotional connection and trust; then it breaks down copy's "viral genes" to raise content appeal and spread. The conversion part focuses on the "automatic money-making formula" - understanding how copy completes value expression and sales conversion; the personal-story module covers fan-attracting personal stories and brand personal stories, learning to use experience, narrative and persona to strengthen content appeal and shape personal IP and brand recognition. Overall it forms the copywriting marketing system: copy layout, capturing hearts, viral spread, conversion, persona attraction, brand shaping - suitable for Moments, private domain, personal IP and business marketing.
Course catalog: 1. classified copy layout; 2. soul-capturing copy; 3. viral-gene copy; 4. automatic money-making formula; 5. fan-attracting personal story; 6. brand personal story.
This course comes with a materials pack. Members receive the access link by email after requesting the course.