9-year hands-on Google Ads agency guide: full flow from 0 to scale, copy-ready templates and tools, no empty theory (original bilingual subtitles)

If you want to learn how to start a Google Ads agency, most courses only give you vague theory. This course instead gives you the real-world blueprint of a practitioner who has run an actual agency for over nine years.

"Google Ads Agency Unlocked" is a structured training system designed around the complete path of founding, growing and scaling a Google Ads digital-marketing agency. It spans ten modules covering early mindset and goal-setting, agency setup, client acquisition, tool configuration, landing-page design, call tracking and conversion tracking, through to outsourcing and scaling. The Google Ads training module shows how to build campaigns from scratch using custom tools developed inside a real agency, cutting build time from days to hours; it includes every template, checklist and worksheet used in practice.

What you will learn: build your agency from zero with the tools and organization needed from day one; properly build campaigns with custom tools that slash build time; win clients through multiple lead channels (cold email, social networks) with ready-to-use templates; manage day-to-day client relations and long-term retention, including when to outsource to freelancers or virtual assistants; and scale your agency with the same system run for over nine years. Tutorial language is bilingual Chinese/English; documents are English (translate with AI yourself); security cloud-scanned; about 38GB; video/documents/image-text format; 7-Zip; players PotPlayer and others.

Course catalog (the source document titles are in original English): agency roadmap. Module 1 - mindset and tracking (how profitable an agency can be; expectations, timeline, mindset; building the bridge; what you need and don't need; goal setting; the importance of lead tracking; compensation; customer lifetime value; a fast understanding of Google; the acquisition mindset). Module 2 - building your agency (best advice; ideal client; client-relationship factors; revenue model; 80/20; ad types; service vs e-commerce ads). Module 3 - clients (the big players; client tree; qualification; cold-email templates; parsing competitor ads; sales-call scripts; ROI calculator; product stacking; ad budget; competitor research; onboarding worksheet; setting expectations; using Google to find clients; the numbers spreadsheet; email templates and subject lines; how many emails and Bonjoro; Facebook lead finding; proposals; growing via YouTube; partnerships; PPC Ad Lab with Coldlytics; finding contacts and client emails). Module 4 - tools (tools you need vs don't; Stripe payments; Google Ads basics; setting up an MCC and new client accounts; linking existing accounts; campaign setup; ad extensions). Module 5 - Google Ads training. Module 6 - client management and outsourcing (expectations, reports, calendar, communication, what to outsource, outsourcing templates, the top 3 reasons agencies fail). Module 7 - SaaS agency model (what SaaS does; how it saves and creates revenue; domain, Go High Level trial and templates, Stripe, Twilio, Mailgun, domain setup, snapshot uploads, website and funnel customization, calendar, phone numbers and triggers, Launchpad, automation templates). Module 8 - extra benefits (the marketing multiplier; hiring advice). Weekly training calls.

Google Ads training: welcome and links; AAU onboarding (new Google Ads interface, lead tracking, why measuring calls matters, ad types, basics, service vs e-commerce ads, opening a new account, extensions, budget); conversion tracking (what a lead is, setup for service businesses and e-commerce, the 2024 new tracking); call tracking (CallRail intro and setup 2023, connecting CallRail to Google, the 2024 implementation, call extensions, notifications); landing pages (importance, domain vs DNS, Landingi and Instapage templates, connecting domains, clickable phone numbers); Google Ads setup (campaign setup, keyword and ad-editor overview, the keyword rabbit hole, keyword selection, simplified keyword spreadsheet, responsive ad generator, AI-written ads, negative keywords, blocking competitors, ad scheduling, auto-applied recommendations, the final launch checklist, key moment, turning off features, audiences); optimization and scaling (scaling worksheet, daily operations, Clickcease click-fraud handling, budgets and pausing, weekly and monthly optimization, geotargeting, search impression share); Google Ads tools (keyword spreadsheet, service-business keywords, negative keywords, text-ad generator, stats spreadsheet, an ad-mistake checklist, wasted-spend worksheet, ROI calculator, ad-cost worksheet, lead-tracking worksheet, reporting); bonus training (the 3 keys to getting paid, the tools needed). Agency resources; an AI course under construction; AAU cold-email training (account overview, systems and beliefs, costs, NordVPN and blacklist checks, domain setup, DNS forwarding, email warm-up with Instantly, Calendly, email copy sequences, Loom tips, warm and cold email configuration, the lead table, lead sources, inbox organization, sending emails, managing client leads, metrics); a long series of weekly live calls with Mike across 2025-2026; and Google Ads tips (service-business tips, setting client expectations, what CTR is and should be, boosting ad strength, agency startup mistakes, and keyword research).