9-year hands-on Google Ads agency guide: full flow from 0 to scale, copy-ready templates and tools, no empty theory (original bilingual subtitles)

If you want to learn how to start a Google Ads agency, most courses only give you vague theory. This course instead gives you the real-world blueprint of a practitioner who has run an actual agency for over nine years.

"Google Ads Agency Unlocked" is a structured training system designed around the complete path of founding, growing and scaling a Google Ads digital-marketing agency. It spans ten modules covering early mindset and goal-setting, agency setup, client acquisition, tool configuration, landing-page design, call tracking and conversion tracking, through to outsourcing and scaling.

The Google Ads training module shows you how to build campaigns from scratch using custom tools the instructor developed inside his own agency, cutting campaign build time from days to hours. It also includes every template, checklist and worksheet the real agency uses.

What you will learn:

- How to build your Google Ads agency from zero, including the tools and organization needed from day one.

- How to properly build Google Ads campaigns with custom tools that slash build time.

- How to win clients through multiple lead channels (including cold-email outreach and social networks), with ready-to-use templates.

- How to manage day-to-day client relationships and achieve long-term retention, including when to outsource to freelancers or virtual assistants.

- How to scale your agency using the same system the instructor has run for over nine years.

Tutorial language: bilingual subtitles (Chinese/English). Document language: English (use AI to translate yourself). Security: no viruses, no plugins (cloud-scanned on Virustotal / Virscan). File size: 38GB. Format: video / documents / image-text. Compression: 7-Zip. Players: Perfect Decoding / PotPlayer / QQ Player.

Course catalog (note: the source document titles are in original English):

Agency roadmap. Module 1 - Mindset and tracking: how profitable an agency can be; expectations, timeline and mindset; building the bridge; what you need and don't need; goal setting; the importance of lead tracking; compensation; customer lifetime value; a fast understanding of Google; the mindset for acquiring new digital-marketing clients.

Module 2 - Building your agency: best advice moving forward; who your ideal client is; client-relationship factors; revenue model; 80/20 everything; the different types of Google Ads; the difference between service ads and e-commerce ads.

Module 3 - Clients: the big players; client tree; client qualification; cold-email templates; parsing Google ads to find new clients; sales-call script examples; ROI calculator; product stacking to create an irresistible offer; setting your ad budget; finding and researching competitors; client onboarding worksheet; setting client expectations; using Google to find clients; the numbers spreadsheet; email templates, subject lines and sheets; how many emails to send and using Bonjoro; using Facebook to find leads; proposal-writing examples; using YouTube to grow your agency; why YouTube videos work; developing partnerships; PPC Ad Lab 2023 (with Coldlytics); using Coldlytics to find contact info; finding client emails.

Module 4 - Tools: tools you need vs. don't need; setting up payments (Stripe); Google Ads basics intro; setting up a Google Ads MCC and creating new client accounts; linking existing Google Ads accounts to your MCC; setting up Google Ads campaigns (2023 update); setting up ad extensions in Google.

Module 5 - Google Ads training.

Module 6 - Client management and outsourcing: setting client expectations; setting up client reports; client calendar; client communication; how to know what to outsource; outsourcing templates; the top 3 reasons digital-marketing agencies fail.

Module 7 - SaaS agency model: please watch first (important); what SaaS software does; how SaaS saves and creates revenue; a warning video about SaaS setup; getting your domain; outsourcing overview; signing up for the Go High Level trial and templates; a fast Go High Level demo; setting up your Stripe account; Twilio setup; Mailgun setup; Go High Level domain setup; uploading template snapshots; final Go High Level domain setup; customizing your website; customizing your funnels; setting up your calendar; phone numbers and triggers; Launchpad setup; automating template customization.

Module 8 - Extra benefits: the marketing multiplier; if you consider hiring anyone, watch this. Plus weekly training calls.

Google Ads training: welcome, announcements and links; AAU onboarding (the new Google Ads interface, lead-tracking importance, why measuring calls matters, ad types, ad basics, service vs. e-commerce ads, opening a new Google Ads account, ad extensions, setting your ad budget); conversion tracking (what a lead/conversion is, setup for service businesses, setup for e-commerce, the 2024 new conversion tracking); call-tracking setup (why measuring calls matters, setup overview, CallRail intro, CallRail 2023 setup, connecting CallRail to Google, the 2024 new CallRail implementation, adding call extensions, setting CallRail notifications); landing-page setup (importance of landing pages, buying a domain vs. DNS setup, Landingi templates and setup, Instapage templates and setup, connecting existing/new domains, clickable phone numbers); Google Ads setup (setting up campaigns in your agency, keyword and ad-editor overview, the keyword rabbit hole, keyword selection, the simplified keyword spreadsheet, responsive-search-ad generator, writing ads with AI, negative-keyword lists, blocking competitors, setting ad scheduling, auto-applying recommendations, the final campaign-launch checklist, the key moment, turning off certain features, adding audiences); optimization and scaling (the scaling worksheet, daily operations, Google Ads optimization overview, Clickcease to handle click fraud, changing budgets and pausing campaigns, Google keeps calling me, weekly optimization, monthly optimization parts A and B, geotargeting, search impression share); Google Ads tools (PPC keyword spreadsheet, service-business keywords, negative-keyword lists, text-ad generator, PPC stats spreadsheet, a checklist to avoid common ad mistakes, wasted-ad-spend worksheet, PPC ROI calculator, PPC ad-cost worksheet, lead-tracking worksheet, reporting); plus bonus training (the 3 keys to start getting paid, the tools needed to open an agency).

Agency resources; an AI course under construction (client-reply scripts); AAU cold-email training (upcoming content, how it works with an account overview, systems and beliefs, system costs, NordVPN setup and blacklist checks, domain setup and users, DNS domain forwarding, email warm-up with Instantly, Calendly setup, email copy sequences, Loom audio-recording tips, warm-email configuration, cold-email configuration, intro to the lead table, lead sources for email, recording Loom setup, organizing your inbox, sending emails, managing client leads, metrics); a long series of weekly live calls with Mike spanning 2025-2026; and Google Ads tips (5 tips for service businesses, setting client expectations in a digital agency, what Google Ads CTR is and should be, boosting ad strength in seconds, digital-marketing-agency startup mistakes 1-5 and 6-10, and Google Ads keyword research).