TikTok Shop US Cross-border Gold-rush Bootcamp: From Store Setup, Listing, Product Selection and Logistics to Short-video Affiliate Sales — Systematically Run Through the Full Cross-border E-commerce

Course Introduction

This course is a 18-lesson systematic hands-on course on TikTok Shop for the US market, created by Wuya Leishen Chuhai for cross-border e-commerce beginners. It follows the complete chain of "platform understanding → store setup → product selection and listing → logistics fulfillment → content selling → creator collaboration → campaign marketing → livestream and ads → operations pitfall-avoidance". It first covers the characteristics of the TikTok e-commerce platform, the main traffic sources for stores, suitable products and seller types, and analyzes different operating models to help beginners build a basic operations framework. The hands-on part starts from official onboarding channels, store application, backend operations, product listing and overseas-warehouse logistics setup, then moves to product selection, margin calculation and product pricing. The traffic operations part focuses on filming selling short videos, setting affiliate creator commissions, buy-back samples, creator outreach and platform campaigns, and further covers TikTok livestream and store ads, building a coordinated customer-acquisition approach of content, creators, livestream and ads. Finally it reviews common beginner questions and practical pitfall-avoidance experience, helping learners run through the TikTok Shop US flow of "open store → list products → logistics → product selection → short videos → creator affiliate → campaigns → livestream ads → review and optimize", suitable for sellers who want to systematically enter TikTok cross-border e-commerce.

Who This Is For

1. Beginners with zero TikTok cross-border experience
2. Traditional foreign-trade and factory sellers
3. Sellers on other cross-border e-commerce platforms
4. People who want to expand into the US market
5. Merchants who want to add sales channels

What You Will Gain

1. Master the TikTok store operations framework
2. Learn store setup, listing and logistics configuration
3. Master product selection and margin calculation
4. Learn short videos and creator collaboration
5. Run through the full US-market operations flow

Curriculum:
01. Introduction to the TikTok operations practical course
02. Introduction to the TikTok e-commerce platform
03. Traffic sources of a TikTok store
04. Products and seller types suitable for TK
05. Differences between operating models
06. Official TikTok onboarding channels
07. Choosing an operating model
08. Store application and backend introduction
09. Product listing
10. Overseas warehouse and logistics setup
11. Product selection and margin calculation
12. Filming techniques for selling videos
13. Affiliate creators and commission setup
14. Notes on buy-back sample setup
15. Affiliate creator outreach
16. Platform campaign setup
17. TikTok livestream and store advertising
18. Common beginner questions and pitfall-avoidance experience