
**Three core uses of one SKU**, deeply mining the operating potential of a single product link. The course breaks the fixed mindset that one SKU only takes one positioning, and explains the underlying logic of using the same product SKU as a traffic-driving model, a profit model, and a promotion model respectively. It breaks down the differences in pricing, specification combinations, titles and details, and marketing configuration under different positioning, and distinguishes the applicable scenarios and risk points of the three plays. It teaches flexibly switching SKU positioning according to the store stage, without frequent new launches, revitalizing existing product links, achieving the multiple goals of pulling traffic, lifting conversion, and pushing promotions, while avoiding the weight-drop problem caused by randomly changing SKUs; it is suitable for e-commerce operators who want to improve single-product operating ability.
This course comes with a materials pack. Members receive the access link by email after requesting the course.