Amazon Advertising Integrated Recap: SP Ad Logic, Metrics Diagnosis and Strategy Iteration



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🕒Last updated: 09/01/2026
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Amazon advertising recap course

About the course

This integrated Amazon advertising recap systematically reviews all modules of on-platform ads. Starting from SP ads, it covers Sponsored Brands display and streaming ads; it explains reading core ad metrics and account diagnosis, and breaks the linkage between budget, bids and traffic. It also covers brand-asset building, ad-creative optimization, ad planning and batch operations, together with real promotion strategies and many real ad cases. Suited to Amazon operators, it helps consolidate fragmented knowledge, diagnose problems from data, control budget and bids scientifically, build a complete ad strategy and raise ad ROI.

Catalog

01 SP ad basics
02 Sponsored Brands display and streaming
03 Ad metrics and diagnosis
04 Budget, bids and traffic
05 Brand assets and creatives
06 Ad planning and batch ops
07 Promotion strategy in practice
08 Ad case collection

Supporting Study Materials

This course comes with a materials pack. Members receive the access link by email after requesting the course.

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