Xiaohongshu Virtual E-commerce 3.0: Account Setup, Product Selection and Store Opening, Note Content Creation, and Matrix Advertising Guide

Course Introduction

The Xiaohongshu Virtual E-commerce 3.0 handbook fully covers the hands-on process of virtual products, from early opportunity analysis to monetization and scaling. The course analyzes project opportunities and the path to making it work, covering device and account preparation, account warming and testing, and account decoration. It includes track selection, recommended hot tracks, virtual-product selection and common questions. It teaches opening a Xiaohongshu store, applying for category qualifications, listing products, configuring auto-delivery tools and setting coupons. It breaks down note traffic logic, finding benchmark accounts, making PPT/Word-type notes, batch deduplication for efficiency, and mastering title, body and topic writing plus note-based product testing. It explains links, comment sections and keyword intervention, matrix tactics, traffic diversion and upselling, and Chengfeng advertising, while also sorting out copyright and compliance risks of all kinds to avoid infringement and violations, helping beginners implement a Xiaohongshu virtual e-commerce project.

Curriculum

01 Project opportunity analysis: what opportunities are hidden in this project
02 The key to making this project work
03 The path to making this project work
04 Device and Xiaohongshu account preparation
05 Account warming and testing
06 Completing basic account information (can be edited after choosing a track)
07 Track selection
08 Track recommendations (lots of content, watch closely)
09 Confirming product selection
10 Analysis of common product-selection questions
11 Opening a Xiaohongshu store
12 Product category selection and qualifications
13 Product listing + Aqisuo shipping
14 How to set coupons (recommended to set them all)
15 Note traffic analysis [Important]
16 Learn to find viral benchmarks
17 How to find benchmark accounts and content
18 Basic elements of a note
19 Note creation toolbox
20 Note creation — PPT type
21 Note creation — Word type
22 Batch operations and deduplication to boost efficiency
23 Note creation: titles, body and topics
24 Note-based product testing strategy
25 Basic intervention on product links
26 Comment-section intervention
27 Precise account warming — keyword intervention
28 Explanation of how to obtain materials
29 Batch matrix operations
30 Hands-on traffic diversion and upselling
31 Chengfeng ad delivery operations
32 Niche case: university review materials track
33 Niche case: civil-service exam materials track
34 Niche case: medical exam materials track
35 Niche case: accounting exam materials track
36 Niche case: TED track
37 Niche case: language exam materials track
38 Niche case: AI-customized PPT track
39 Before we start: overview of compliance risks
40 Risk 1: paid knowledge and education products — a high-risk area for infringement lawsuits
41 Risk 2: copyright issues with software, fonts and technical tools
42 Risk 3: media, design and entertainment assets — copyright confirmation and high litigation risk
43 Risk 4: legal gray areas and services explicitly banned by the platform
44 Risk 5: sensitive, regulated and public-morals-violating content
45 Risk 6: false and fraudulent products and services