Google SEO Hands-On: From Keyword Mining & AI Content to Technical SEO & Rank Tracking

Course Overview

"Xiaobai Xinshi Academy · Google Search SEO Tutorial" is a systematic hands-on Google SEO course built for zero-baseline students: 11 major chapters, each with PDF slides, an SEO checklist and tool materials, running from basic SEO awareness all the way to search optimization in the AI era. The course first builds the basic SEO framework, so you understand the core elements and full workflow; then it focuses on keyword research — expanding core terms, competitor analysis, SEMrush, Ubersuggest and Google tools to find and filter valuable keywords. The content stage teaches picking topics from keywords, building outlines, writing SEO-ready articles and using AI to assist writing. On-page optimization covers URLs, Title & Description, article headings, internal and external links, image ALT, and Shopify product pages; off-site growth covers Facebook, Quora, email outreach and 10 link-building techniques. Technical SEO covers Google Analytics, Google Search Console, XML Sitemap, 404s, 301 redirects and site speed, and continuously tracks keyword rankings, traffic, backlinks and conversions via GA4; it then explains site-structure design for service sites, product sites and B2B sites. The 2026 update adds Google SEO in the AI era — Google's AI search experience, AI-preferred content, AI-friendly content structure, structured markup and YouTube video optimization — closing the full SEO growth loop: keyword research → content production → on-page optimization → content promotion → link building → technical SEO → data tracking → site structure → AI search optimization.

Who It's For

1. Google SEO zero-baseline newcomers
2. Foreign-trade & B2B practitioners
3. Cross-border independent-site operators
4. Shopify store sellers
5. Overseas content entrepreneurs

What You Gain

1. Master keyword research methods
2. Learn SEO content creation & optimization
3. Master 10 link-building techniques
4. Learn technical SEO & GA4 analysis
5. Master SEO thinking for the AI era

Course catalog:
Course catalog:
├─1. Chapter 1: Course Intro
│ 1. How to study this course
│ 2. Course intro
│ 3. What you can learn
│ 4. What background you need
│ SEO-Chapter-1.pdf
│
├─2. Chapter 2: SEO Basics
│ 1. What is SEO
│ 2. Basic elements
│ 3. The basic SEO workflow
│ SEO-Chapter-2.pdf
│
├─3. Chapter 3: Keyword Research
│ 1. Key points
│ 2. Finding keywords – core steps
│ 3. Finding keywords – expanding vocabulary
│ 4. Finding keywords via competitors
│ 5. Other tools: SEMrush, Ubersuggest
│ 6. Other tools: Google's own tools
│ 7. How to filter keywords
│ SEO-Chapter-3.pdf
│
├─4. Chapter 4: Content Creation
│ 1. Key points
│ 2. Pick content topics from keywords
│ 3. What is SEO-friendly content
│ 4. Build a content outline
│ 5. Write the content
│ 6. How to hire writers
│ 7. How to use AI for writing
│ SEO-Chapter-4.pdf
│
├─5. Chapter 5: On-Page Optimization
│ 1. Key points
│ 2. Web URLs
│ 3. Title tags & meta descriptions
│ 4. Article headings
│ 5. Internal links
│ 6. External links
│ 7. Image alt text
│ 8. Shopify product-page optimization
│ SEO-Chapter-5.pdf
│ SEO-Optimisation-Checklist-.pdf
│
├─6. Chapter 6: Content Promotion
│ 1. Key points
│ 2. Facebook groups
│ 3. Facebook ads
│ 4. Quora Q&A
│ 5. Email outreach
│ SEO-Chapter-6.pdf
│
├─7. Chapter 7: Backlinks
│ 1. Key points
│ 10. Technique 7 – infographics
│ 11. Technique 8 – reverse image search
│ 12. Technique 9 – pillar-article technique
│ 13. Technique 10 – learn from competitors
│ 14. Backlink summary
│ 2. A few important concepts
│ 3. Core backlink strategy
│ 4. Technique 1 – social bios
│ 5. Technique 2 – business listings
│ 6. Technique 3 – guest posts
│ 7. Technique 4 – forums & comments
│ 8. Technique 5 – resource pages
│ 9. Technique 6 – broken links
│ Backlinks.pdf
│ Google-Operators.pdf
│ SEO-Chapter-7.pdf
│ Sites-to-submit-infographics-.pdf
│
├─8. Chapter 8: Technical SEO
│ 1. Key points
│ 2. Set up Google Analytics
│ 3. Set up Google Console
│ 4. Submit XML Sitemap
│ 5. Broken links (404)
│ 6. Redirects (301)
│ 7. Boost site speed
│ 8. Shopify product-page optimization
│ 9. Technical SEO summary
│ SEO-Chapter-8.pdf
│
├─9. Chapter 9: Tracking Results
│ 1. Intro
│ 2. Keyword rankings
│ 3. Site traffic (GA4)
│ 4. Backlinks
│ 5. Site conversions (GA4)
│ SEO-Chapter-9.pdf
│
├─10. Chapter 10: Site Structure
│ 1. Intro
│ 2. Design approach for structure
│ 3. Service-type site structure
│ 4. Product-type site structure
│ 5. Product-type B2B structure
│ 6. Cautions
│ SEO-Chapter-10.pdf
│
├─Conclusion + Q&A
│ 1. Q&A 2025 session 1
│ 2. Q&A 2025 session 2
│ 3. Q&A 2025 session 3
│ SEO-Final-Words.pdf
│
└─11. Chapter 11: Google SEO in the AI era
1. Key points
2. Google's latest AI experience
3. Content AI likes
4. Optimize content structure for AI
5. Use structured markup
6. YouTube videos