

This course is a systematic practical course for WeChat Channels built around **personal IP positioning, content production, visual packaging, account operation and fan retention**. Its core goal is to help creators build an operational closed loop from content to traffic and then to continuous conversion. The course first starts with the automatic conversion closed loop and common short video bottlenecks to help students build complete operational thinking; in the positioning stage, through the "positioning GPS" system, students learn persona determination, differentiation building and account four-piece packaging, solving the problems of unclear account direction and lack of recognition; in the content stage, the focus is on the precise content engine, exclusive material library building, underlying content logic, attractive video copy, brand stories and big-V copywriting tools, improving the ability to continuously produce high-quality content; in the visual stage, students further learn pre-shooting preparation, editing tools, high-end video production and high-click cover design; finally, in the traffic and operation stage, they systematically learn content creation, account operation, fan retention and the IP influence map, forming a complete WeChat Channels growth path of "**positioning persona→differentiated packaging→content production→copywriting planning→shooting and editing→cover optimization→account operation→fan retention→IP influence**".
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Positioning GPS|How to determine your persona
Positioning GPS|How to build differentiation
Positioning GPS|Account four-piece packaging
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Content is king|Copywriting tools of top influencers
This course comes with a materials pack. Members receive the access link by email after requesting the course.