

This course is a systematic hands-on course for beginners on **Xiaohongshu account launch, content creation, image-text & video operations, and personal IP monetization**, taking students from platform understanding to refined account operations through 21 online lessons and practical assignments. The course first explains Xiaohongshu's platform history, user groups, traffic mechanisms, and community content ecosystem to build correct platform operation thinking; then moves into account positioning and setup, focusing on niche selection, persona positioning, account packaging, and bio design. The content creation stage starts with topic planning, building a continuous update mindset, and separately breaks down the two core content formats of image-text and video: the image-text section covers image visuals, click-driven titles, content structure, keyword layout, and high-conversion notes; the video section covers choosing between image-text and video, script creation, shooting preparation, on-camera presence, and efficient editing. Finally, it further covers note publishing tips, data analysis, refined account operations, and review optimization, forming a complete learning path of "**platform understanding → niche positioning → account setup → topic planning → image-text creation → video production → publishing & operations → data review → IP building**", helping zero-foundation students gradually build their own Xiaohongshu operations and content production system.

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This course comes with a materials pack. Members receive the access link by email after requesting the course.