
"IP Director Offline Training Camp" is a practice training course built around personal IP building, short-video content creation and commercialized expression. The course starts from short-video underlying logic, systematically training topic planning, character positioning, story script, guided shooting, unscripted expression, lens expressiveness, editing rhythm, and continuous account content output ability. Through real merchant shooting practice, case breakdown, instructor on-site guidance, helping students break through the "can't shoot, can't express, no one watches content" problem, mastering the complete creation flow from material collection to final-cut publishing. The course includes 38 hours of recorded subtitles, 6 hours of video lessons, mind maps and large amounts of practice materials, focusing on cultivating the "shoot human-flavor video" IP content production ability.
1. People wanting to build personal IP but not knowing how to position and output content
2. Creators wanting to do short video but lacking shooting thinking and expression ability
3. Physical bosses hoping to acquire customers and traffic through content
4. Self-media operators wanting to improve video quality and account influence
5. Newcomers wanting to systematically learn short-video directing and content planning
1. Master personal IP positioning and content creation underlying logic
2. Learn topic selection, script, shooting to editing complete flow
3. Improve real-person on-camera expression and lens performance
4. Master guided shooting and unscripted creation methods
5. Build the ability to continuously output high-quality short videos
├── Day 1 Theory Foundation
│├── Day 1-1 Seven-day course intro.mov + Chinese subtitle.docx
│├── Day 1-2 Student self-intro.mov
│├── Day 1-3 through Day 1-11.mov + Chinese subtitles
│├── Day 1 PPT
││├── Day 1: Theory Foundation
│││├── Day 1-01 Hou Lang seven-day course intro.docx
│││├── Day 1-03 Core cognition of short-video creation.docx
│││├── Day 1-04 IP pre-interview.docx
│││├── Day 1-05 Topic-selection methodology.docx
│││├── Day 1-06 Bridge-building method and topic phenomenon topic selection.docx
│││├── Day 1-07 Advanced discovery and recording techniques.docx
│││├── Day 1-08 Character relationships.docx
│││├── Day 1-09 Topic method summary.docx
│││├── Day 1-10 Script structure rhythm and information density.docx
│││├── Day 1-11 Guided-shooting practice guide.docx
├── Day 2 Grouping and Observation
│├── Day 1/2/3 Works review.mov + Chinese subtitles
│├── Day 2-4 Guided-question lecture.mov + subtitle
│├── Day 2-5 Opening lecture.mov + subtitle
│├── Day 2-6 Hou Lang composite script.mov + subtitle
│├── Day 2-7 Grocery-shopping theory.mov + subtitle
│├── Day 2-8 On-site event collection observation.mov + subtitle
│├── Observation 01-03 DJI footage
├── Day 3 Merchant Practice
│├── Day 3-1 PM practice retrospective.mov + subtitle
│├── Day 3-2 PM editing 01.mov + subtitle
│├── Day 3-3 PM editing 2.mov + subtitle
├── Day 4 Editing Creative-Thinking Class
│├── Day 4-0 Retrospective practice.mov + subtitle
│├── Day 4 Creative-thinking shoot-edit 01-05.mov + Chinese subtitles
├── Day 5 Live Class
│├── Day 5-1/2/3 Live class, ad-traffic.mov
│├── Day 5-01/02 Local-life live practice guide.docx
│├── Day 5-03 Ad traffic.docx
│├── Day 5-04 Live selling-point mining and product rhythm practice.docx
│├── Day 5-05/06 Live product script practice demo.docx
│├── Day 5 Local-life live practice guide.docx
│├── Live guided-question 1/2/3.mov + Chinese subtitles
├── Day 6 Role Reversal and Creation
│├── Day 6-01 to 06 Hou Lang expressiveness adjustment.mov + Chinese subtitles
│├── Day 6-07/08 Teacher Xing expressiveness adjustment.mov + Chinese subtitles
│├── Day 6-09 Shooting Q&A.mov + subtitle
│├── Day 6-10 Topic phenomenon pass.mov + subtitle
│├── Day 6-1 AM m4a; afternoon topic phenomenon, shooting Q&A m4a
│├── Day 6: Role Reversal and Creation
│││├── Day 6-01 to 06 Hou Lang guided questions.docx
│││├── Day 6-07/08 Teacher Xing guided selling-point mining.docx
│││├── Day 6-09 Topic accumulation.docx
│││├── Day 6-10 Feeling and expressiveness.docx
├── Day 7 Summary Retrospective and Supplements
│├── Day 7-1 to 7-7 Video AM/PM film breakdown and structure retrospective.mov + Chinese subtitles
│├── Day 7-6 Deal-negotiation techniques.mov + subtitle
│├── Day 7-7 PM Q&A.mov + subtitle
│││├── Day 7-01 Emotion curve and three-step story structure.docx
│││├── Day 7-02 Opinion-type story script.docx
│││├── Day 7-03 Three story-script application scenarios.docx
│││├── Day 7-04 Presentation methods.docx
│││├── Day 7-05 Arrived-road core account-building advice.docx
│││├── Day 7-06 Deal-negotiation techniques full version.docx
│││├── Day 7-07 Course summary and Q&A.docx
├── Opinion-type story script creation flow (detailed version).docx
├── Opinion-type story script · complete creation flow.docx
├── Day 7 emotion curve and three-step story structure.docx
├── As a director building IP for physical merchants, you.docx
├── 12 Opinion-type story script application.docx
├── Ordinary event made non-ordinary mixed-edit two-character creation flow.docx
├── 06 Deal-negotiation techniques.docx
├── Turn ordinary event into non-ordinary.docx
├── From pre-interview to shooting complete creation flow.docx
├── 11 Detailed three-act structure application.docx
├── 13 Short story script application.docx
├── 02 Topic-selection flow.docx
├── 01 Pre-interview flow.docx
├── 03 Script.docx
├── 08 Complete video creation flow.docx
├── 10 Detailed breakdown of "bridge-building method".docx
├── 05 Opening hook.docx
├── Ordinary person ordinary event non-ordinary video.docx
├── Hou Lang live.pdf
├── 15 Bridge-building method application.docx
├── 16 AB-line application.docx
├── 14 Event-combination script application.docx
├── 04 Guided question.docx
├── Hou Lang seven-day transcript content.docx
├── 07 Editing information arrangement and combination.docx
├── 09 Three different shooting approaches for one topic.docx
├── Hou Lang Day1.pdf
├── Hou Lang editing content.pdf
This course comes with a materials pack. Members receive the access link by email after requesting the course.