Xiaohongshu IP Building Guide: Track Benchmarking, Viral Note Copywriting, Shooting & Retouching & Editing, WeChat Official Account & Voiceover Playbook

Course Introduction:
This Xiaohongshu account-start guide covers a complete system from 0 account start, content output to multi-platform expansion. It explains track selection, benchmark account finding, topic/material library building, viral notes, title/cover shooting, ad copy, low-follower operation and common Q&A; includes lots of photography appendix tutorials covering composition/light, multiple retouching apps, multi-scene shooting cases and video editing beat-sync teaching; also covers voiceover content, expands to WeChat Official Account viral-finding, layout, traffic master operations; suitable for zero-basis self-media newcomers.

Course Catalog:
01. Course intro & teacher intro (Mr. Q)
02.1. How newcomers find their suitable track (Mr. Q)
03.2. How to find your benchmark account
04.3. How to write viral notes, build your topic & material library
05.4. Self-media big rumor-busting, why your notes' small eyes fail (Mr. Q)
06.5. Self-media must-have skills: title, cover, shooting
07.6. How to write a good ad
08.7. Low-follower stage playbook
09.8. Xiaohongshu common Q&A
10. Mr. Q's 15-min simple copywriting course
11. Boss Yue's Xiaohongshu copywriting course
12. Photo appendix 1.1 Course intro & image style
13. Photo appendix 1.2 Train a photographic eye
14. Photo appendix 2.1 Phone camera settings
15. Photo appendix 2.2 Composition
16. Photo appendix 2.3 Shooting positions, coffee shop 9-grid case
17. Photo appendix 2.4 Photographic light
18. Photo appendix 3.1 Common retouching apps & Snapseed demo
19. Photo appendix 3.2 Built-in editor & Meitu Xiuxiu collage
20. Photo appendix 3.3 MIX filters & font layout
21. Photo appendix 4.1 Outdoor lawn picnic shooting case
22. Photo appendix 4.2 "Human World Sober" book shooting case & retouch
23. Photo appendix 4.3 Video beat-sync shooting & production
24. Photo appendix 4.4 Low-cost INS desktop build shooting
25. Photo appendix 4.5 Carpet shooting cases (2)
26. Photo appendix 4.6 Dark-tone photo scene demo
27.1.1 Vlog vs Plog different forms
28.1.2 Simplest live photo/video to vlog
29.1.3 Video ratio & music beat-sync
30.1.4 Simple video recording
31.1.5 Simple video editing flow
32. Self-media esoteric practice: voiceover (Mr. Q)
33. WeChat Official Account playbook full flow (Teacher Yue)
34. Writing step 1: how to find viral
35. Traffic master, easiest viral fields
36. Official Account layout practice
37. How to write viral (with detailed breakdown)
38. How to make nice Official Account layout without spending
39. Official Account layout practice
40. Newcomer notes on Official Account
41. Writing: how to title, every article 100k+
42. Master content thinking for long-term writing
43. How to shoot simple nice food photos at home (updated 4.16)