

《Li Xinfeng · Secluded Writing and IP System Positioning Course》is a deep positioning and writing practice course built around "extracting personal IP from life experience". The course does not start from chasing hot topics, fitting personas, or imitating viral hits, but emphasizes starting from one's real life trajectory, re-organizing one's passions, talents, low points, highlights, turning points, and growth experiences, transforming seemingly scattered past life experiences into sustainable content assets. The course finds the core anchor of IP through the three-dimensional coordinates of "passion, talent, value", and further extracts three soul keywords - identity undertone, value core, and expression texture - to form a stable and recognizable personal expression.
In system building, the course further constructs a seven-layer personal IP system: "destiny core → value core → expression style → content product → user connection → commercial monetization → ecological growth", refining personal experience into methodology, then extending to linguistic visual style, continuous content output and product matrix, making personal IP not just an account but a personal brand system that grows continuously from inside out. It also comes with a 21-day hands-on practice, through clearing IP anxiety, life retrospection, three-dimensional positioning, life film review, keyword extraction, identity recognition and other exercises, gradually transforming abstract positioning into an executable IP blueprint.

Book list ebooks
First half
Second half
21-Day Destiny IP Implementation Practice | Clearing and Tuning Week Minimal Execution Checklist.pdf
Li Xinfeng 《Set a High-Dimensional Tone, Build Your Unique Life Brand System》.pdf
This course comes with a materials pack. Members receive the access link by email after requesting the course.