2026 Xiaohongshu Account Launch and Operations Practical Class: Learn Positioning, Image-Text Notes, Video Creation, Persona Packaging and Enterprise Account Promotion Full Process

I. Course Introduction

A systematic Xiaohongshu operations course built around "account positioning, content creation, persona building, enterprise account operations and commercial promotion". The course starts from operations positioning and platform mechanics, helping students understand what content the account should produce and how to set the operations direction; then it focuses on breaking down image-text note creation, systematically learning the production approach of note content through upper and lower parts, and further extending to video content creation and persona packaging to build a more recognizable account image. The advanced section explains Xiaohongshu enterprise account operations, and arranges two paid traffic tool courses to help students understand the practical application of paid traffic tools. The whole forms a complete operations chain of "platform cognition → account positioning → image-text creation → video creation → persona packaging → enterprise account operations → paid promotion", suitable for people wanting to systematically learn Xiaohongshu content operations and promotion methods.

II. Suitable Learners

1. Zero-basis Xiaohongshu operations beginners
2. Creators wanting to run Xiaohongshu accounts
3. Brand and enterprise account operators
4. Self-media people wanting to improve content ability
5. Operators wanting to learn Xiaohongshu paid promotion

III. What You'll Gain

1. Master Xiaohongshu platform operations mechanics
2. Learn account positioning and direction planning
3. Master image-text note creation methods
4. Learn video creation and persona packaging
5. Master enterprise account operations and promotion tools

IV. Course Outline:
1.1 Operations Positioning and Platform Mechanics
1.2 Image-Text Note Creation (Part 1)
1.3 Image-Text Note Creation (Part 2)
1.4 Video Creation and Persona Packaging
1.5 Xiaohongshu Enterprise Account Operations
1.6 Xiaohongshu Paid Promotion Tools
1.7 Xiaohongshu Paid Promotion Tools