

High-Value IP Positioning and Business Monetization Practical Course is a systematic practical course built around **business cognition, IP positioning, business models, product matrix, competitor research, and product marketing**. The course first helps students build business thinking, understand the underlying logic behind different money-making models, and breaks down 4 common business models to find a commercialization path better suited to their own resources and capabilities; it then focuses on **high-value IP positioning methods**, establishing differentiated positioning based on personal strengths, market demand, and user value; further, through product matrix design, it plans products at different tiers and price ranges to improve business capacity and scalability. It also explains competitor research methods to quickly grasp the market, users, and peer situation, and finally, through product poster design and selling point presentation, improves product appeal and transaction efficiency, completing the full chain of **"business cognition → model selection → IP positioning → product design → market research → marketing and closing."**
Course Material① IP
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④ Monetization
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① Build systematic business cognition
② Find a suitable business model
③ Master high-value IP positioning
④ Learn to design a product matrix
⑤ Master competitor research and poster methods
Course Outline
01. Business cognition improvement: money no longer depends on luck
02. 4 common business models: quickly find the commercialization path that suits you
03. How to find a high-value positioning
04. How to design a product matrix to improve business scale
05. How to do competitor research and quickly understand the market
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This course comes with a materials pack. Members receive the access link by email after requesting the course.