

This is a systematic content-IP creation course taught by 'Wuyongzhi Yong', a knowledge blogger with 400k followers, fully covering 'positioning & topics → content structure → attention design → audience expansion → persona building → follower growth → commercialization'. The course doesn't just teach short-video tricks; it starts from algorithms, information dissemination, and user psychology to break down why content gets traffic and why users stay and follow.
Content creators who want to build a personal IP
People with chronically unstable short-video traffic
People who can't position, choose topics, or design content
Self-media bloggers wanting to break through follower-growth plateaus
People who want to commercialize through content
Master IP positioning and topic selection methods
Understand algorithms and traffic-distribution logic
Learn to design short-video attention structures
Master persona building and sustained follower growth
Build a closed loop of content, traffic, and commerce
Content-Mindset · IP Creation Academy
Use content mindset to enlighten your traffic
400k followers / Knowledge blogger
Course Outline
1. Positioning and Topic Basics
2. Creation Cycle, Mindset and Methods
3. What Is the Algorithm Doing? Derived Short-Video Structure
4. Information and Audience 1 (Information Stereotypes)
5. Information and Audience 2 (Ways to Expand Audience)
6. Information and Audience 3 (Information Reverie and Dissonance)
7. Single-Dimension Attention-Driving Methods
8. Front-Back Continuity Attention-Driving (Curiosity Handoff)
9. Front-Back Continuity Attention-Driving (Emotion Handoff)
10. What Exactly Is a Persona? How to Keep Growing Afterward?
11. Warmth, Traffic, Commerce
12. Refining and Polishing the Video Workflow
This course comes with a materials pack. Members receive the access link by email after requesting the course.