

This is a deep practical fireside-chat course built around **enterprise operations in the IP age, personal-IP building, team management, platform strategy, and commercial monetization**. Qunxiang Liu Siyi and Tiannuo Lao Wu combine frontline founder experience to systematically break down how a personal IP upgrades from "lone wolf" to team-based, systematized operations. The course not only clarifies the boss's management logic in the IP age, but also covers personal-IP content positioning, content production, traffic acquisition, commercial monetization, and stage changes and layout thinking for Taobao, Douyin, Pinduoduo, and Video Account. It also uses gossip and emotional-IP cases to analyze human-nature needs, spread mechanisms, and traffic passwords, helping founders build a long-term IP system that doesn't depend on a single platform's short-term dividend and can continuously accumulate brand and commercial value.
This course comes with a materials pack. Members receive the access link by email after requesting the course.