Amazon Advanced Advertising Course: Starting from a Full Inventory of On-Site Traffic Channels, Explaining the Underlying Logic of Organic Rankings (Live + Audio + Materials)

Course Introduction

This is an advanced Amazon operations course aimed at operators who already have an advertising foundation but are stuck at the stage of 'can drive orders but cannot push organic rankings.' The course starts with a full inventory of on-site traffic channels, explaining the underlying logic of organic rankings - slot output - distinguishing expected slot output (CTR/CVR data intervention) from actual slot output (order-volume intervention), along with each approach's promotion bottlenecks, and gives quantified metrics such as SPR/CPR. It also covers profit calculation for profit-type vs investment-type ads (ACOS/ACOAS/TACOS), handling of A9 and COSMO/RUFUS algorithms, multi-variant ad architecture and main-push division, accurate keyword list creation, and competitor ASIN reverse-lookup methods. The whole course follows the thread of 'first find the right keywords, then choose the right path, finally control the volume.'

Course Catalog

├─01-PPT

│1_Juhong Cross-border-Soju Advanced Ad Course 20260312 Student Sharing.pdf

│

├─02-Recordings

│13.wav

│COS Algorithm Interpretation, Ad Intervention on Organic Slots and Expected vs Actual Slot Output Operation Guide - Recording.wav

│Amazon Keyword Weighting Principle, Word-root Linkage Weight and New-Product Stockout Weight Rules - Recording.wav

│Amazon Ad Slot Underlying Logic: Bidding Strategy, Markup Rules and Bid Decision System - Recording.wav

│Amazon Ad Slot Precision Control: TOS ROS PP Volume Scaling + Budget and Profit Bottleneck Breakthrough - Recording.wav

│Amazon Ad Practice: Volume Expansion/Contraction Strategy and Data Optimization - Recording.wav

│Amazon Ad Bidding CTR CVR Decision Criteria and Promotion Feasibility Assessment - Recording.wav

│Amazon Ad Volume Scaling Practice: Profit/Investment Ad Optimization + Campaign Split-Merge Logic - Recording.wav

│Amazon Ads: Distinguishing Targeting Keywords from Traffic Words, Matching Rules and Word-root Targeting System - Recording.wav

│Full Pre-Promotion Amazon Research: Traffic Analysis, Pricing Strategy and Volume Direction Planning - Recording.wav

│Amazon White-hat Promotion: Profit Formula, Four Major Ad Channels and A9 Slot Output Principle Explained - Recording.wav

│Full Breakdown of Amazon On-site Traffic: Search Product Page Traffic Logic and Promotion Thinking Framework - Recording.wav

│Accurate Keyword List Creation, Traffic Structure Analysis and Competitor ASIN Precision Targeting Playbook - Recording.wav

│Product Targeting Architecture + Ad Data Diagnosis: Duplicate Targeting Troubleshooting and Bid Optimization - Recording.wav

│Multi-variant Ad Architecture Build: Main-Push Division, Traffic Growth and Main-Push Testing Method - Recording.wav

│Ad Funnel Hierarchy Architecture: Search Term Precision Volume Scaling and Promotion Playbook - Recording.wav

│Ad Budget TACoS Setting, Full Collection of Traffic Entry Points and Keyword Research Method - Recording.wav

│Full Process of Targeting Keyword Volume Expansion and Contraction - Recording.wav

│Bid Control, Campaign Splitting and Internal Competition Optimization - Recording.wav

│

├─03-Transcripts

│1320260512210140.docx

│COS Algorithm Interpretation... - Transcript.docx

│Amazon Keyword Weighting Principle... - Transcript.doc

│Amazon Ad Slot Underlying Logic... - Transcript.docx

│Amazon Ad Slot Precision Control... - Transcript.docx

│Amazon Ad Practice... - Transcript.docx

│Amazon Ad Bidding CTR CVR... - Transcript.doc

│Amazon Ad Volume Scaling Practice... - Transcript(1).doc

│Amazon Ads: Targeting vs Traffic Words... - Transcript.doc

│Full Pre-Promotion Amazon Research... - Transcript.doc

│Amazon White-hat Promotion... - Transcript.docx

│Full Breakdown of Amazon On-site Traffic... - Transcript.docx

│Accurate Keyword List Creation... - Transcript20260512210417.docx

│Product Targeting Architecture... - Transcript.docx

│Multi-variant Ad Architecture Build... - Transcript.docx

│Ad Funnel Hierarchy Architecture... - Transcript.docx

│Ad Budget TACoS Setting... - Transcript.docx

│Full Process of Targeting Keyword Volume... - Transcript.docx

│Bid Control... - Transcript.doc

│

├─04-Mind Maps

│59d14faebf82966b247978f0dd7eb558.png

│59d14faebf82966b247978f0dd7eb5581779511274.pdf

│

├─06-Historical Reference Materials

││SD Ad Layout - More First-hand Courses.xmind

││Soju Mid-Advanced Ads 2023.11.3 - More First-hand Courses.pdf

││Soju Mid-Advanced Ads 2023.11.4 - More First-hand Courses.pdf

││Soju Mid-Advanced Ads 2023.11.5 - More First-hand Courses.pdf

││Soju Course Outline - More First-hand Courses.jpg

││Amazon Mid-Advanced Ad Course - Soju 20240119 Day1.pdf

││Amazon Mid-Advanced Ad Course - Soju 20240120 Day2.pdf

││Amazon Mid-Advanced Ad Course - Soju 20240121 Day3.pdf

││Amazon On-site Ad Channels and Corresponding Ad Slots - More First-hand Courses.xmind

││Document Password is 20240119.txt

││Traffic Entry Channel Summary - More First-hand Courses.xmind

││Live Replay - Feb 17 - More First-hand Courses

││Live Replay - Aug 29 - More First-hand Courses

││Live Replay - Jan 13, 2025 - Soju Ad Q&A - More First-hand Courses

││Live Replay - Feb 13, 2025 - More First-hand Courses

││

│└─Course Videos and Images

│

├─07-Spreadsheet Templates

│1000 Niche Blue-Ocean Amazon Products List.xlsx

│2.7 Amazon New-Product Promotion Rhythm Tracker.xlsx

│2025.06.02 Enabled - Multi-site New Coupon - LD BD Algorithm.xlsx

│2025 Amazon FBA Restock Auto-Calculation Sheet.xlsx

│2025 Amazon Listing New Rule Title Self-Check.xlsx

│2025 Latest Seckill Lowest Price Auto-Calc V2.xlsx

│2025 Latest Amazon Feasible Categories (2).xls

│27-Column Amazon Finance Sheet.xlsx

│3.8 Amazon New-Product Promotion Detailed Steps.xlsx

59d14faebf82966b247978f0dd7eb558.png

│79 High-Quality Amazon Tactics (Black-hat and White-hat).xls

│AMZ Product Selection Profit Metrics.xlsx

│CPC Ad Bid Calculator.xlsx

│Deepseek Prompts Collection.XLSX

│Deepseek Customer Service Prompts Generator.xlsx

│Deepseek Market Research Prompts Generator.XLSX

│Deepseek Ad and Keyword Prompts Generator.xlsx

│Deepseek Copywriting Prompts Generator.xlsx

│Deepseek Off-site Influencer Prompts Generator.xlsx

│FBA Cost Calculator.xlsx

│GPT Keyword Library Generator.xlsx

│Listing Profit Sheet Template.xlsx

│Listing Requirements.xlsx

│Paypal Fee Calculator.xlsx

│U120 Amazon Product Selection Competitor Analysis.xlsx

│U207 Amazon Operations SOP.xls

│Amazon 0-to-1 New-Product Hit Plan - Action Detail Breakdown.xls

│Amazon Listing SEO Keyword Auto-Check.xlsx

│Amazon Universal Reply Template.xlsx

│Amazon Second-Review Common Email Reply Templates.xlsx

│Amazon Keyword Organization Full Steps.xlsx

│Amazon Invoice Template English.xlsx

│Amazon Feasible Categories.xls

│Amazon Brand ABA Keyword Selection.xlsx

│Amazon Useful Websites Summary.xlsx

│Amazon Targeting Strategy.xlsx

│Amazon New-Product 4-Week Hit Build - Daily Action Details.xls

│Amazon New-Product Promotion Rhythm Tracker.xlsx

│Amazon New-Product Promotion Ultra-Detail Operations.xlsx

│Amazon New-Product Promotion Detailed Steps.xlsx

│Amazon Gross Profit and Refund Stats.xlsx

│Amazon Off-site Influencer Resource Collection.xlsx

│Amazon Refined Operations Full Tutorial SOP.xlsx

│Amazon US FBA Warehouse.xls

│Amazon Account Performance Appeal Template.xls

│Amazon Operations Manager KPI.xlsx

│Amazon Operations Staff KPI.xlsx

│Amazon Operations Toolbox.xlsx

│Amazon Operations Promotion Plan.xlsx

│Amazon Daily Account Data Tracking Master.xlsx

│Amazon Multi-dimensional Product Analysis.xlsx

│Product Development Sheet.xlsx

│Supply-chain Project ROI Calculator.xlsx

│Keyword Operations Data Summary.xlsx

│Price Profit Calculation Template.xlsx

│Stocking and Promotion Suggestion Sample.xlsx

│Multi-dimensional Research Risk Assessment.xlsx

│Ad Pivot Table Template SP+SB+SD-

│Inventory Analysis - Over Safety Stock Warning (1).xlsx

│Inventory Analysis - Over Safety Stock Warning.xlsx

│Restock Sheet.xlsx

│Inventory Sheet + Operations Tracker.xlsx

│Hit-Build 30-Day Promotion Steps.xlsx

│Bulk Upload Common Error Explanations.xlsx

│New Coupon and Seckill Fee Difference.xlsx

│New-Product Promotion Plan.xlsx

│New-Product Operations Registration.xls

│Logistics Price Comparison Process - Template.xlsx

│Off-site Promotion Essentials - Infringement Types.xlsx

│Competitor Analysis Sheet.xls

│Competitor Research and Promotion Plan.xlsx

│Competitor Research Template.xlsx

│Competition Analysis.xlsx

│Influencer Collaboration Project Plan.xlsx

│Influencer Common Tools List.xlsx

│US Profit Sheet Final.xls

│Restock Suggestion Template.xlsx

│Product Analysis Sheet - Universal.xlsx

│Cross-border E-commerce KPI System.xls

│Operations Data Monitoring Summary.xlsx

│Operations Data Statistics.xlsx

Product Selection Essentials.xlsx

Product Selection Research Sheet.xlsx

Project ROI Calculator.xlsx

│

└─08-Accurate Keyword List Creation Videos

IMG_0695