Taobao/Tmall Breakout Class - Original Technique No.87, DMP Special Course: Full-Dimension Data Analysis and Audience Operations

1. Course Intro

This "2026 Dingdang-Hui Taobao No.87: DMP" course centers on Taobao data analysis, audience insight, competitor teardown, audience-tag targeting and precision promotion. Starting from DMP baseline data and tag logic, it teaches you to analyze new vs returning customers, buyers vs cart-adders for your items, and unbounded-retargeting data. It then uses competitive-relationship and competitive-landscape analysis to teardown a rival's daily spend, sales, ROI, buyer crowd and ad methods, reverse-engineering their breakout path. The hands-on part focuses on building core audience tags plus keyword and audience promotion, using 5 methods - low-bid-high-bid-standard-campaign, trending-word traffic, similar-product follow-spend, audience campaigns and competitive-lane bidding - to keep refining tags and steal rival traffic. Bonus: Pinduoduo virtual 2.0, Douyin-Shop single-item and product-card breakouts.

2. Who It's For

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1. Taobao/Tmall shop operators
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2. New sellers wanting to learn DMP
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3. Owners with imprecise audience tags
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4. Operators struggling to lift ad ROI
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5. Sellers wanting to study rival plays
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3. What You'll Gain

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1. Master DMP data analysis
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2. Precisely target the core audience
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3. Read rival sales and ROI data
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4. Master 5 audience-tag plays
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5. Build a rival-traffic-grabbing and promotion mindset
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4. Course Catalog
01. DMP data analysis and tag targeting
02. Analyze your shop: returning vs new customers
03. Analyze your items: buyers vs cart-adders
04. Analyze campaigns: unbounded retargeting
05. Competitive-relationship exploration: rival daily spend
06. Competitive-landscape analysis: rival sales and ROI
07. Analyze rival buyers: competitive grabbing
08. Analyze rival promotion: breakout path
09. Build tags: core audience targeting
10. Promote tags: keyword and audience ads
11. Audience-tag pull 1: low-bid-high-bump standard campaign
12. Audience-tag pull 2: trending-word high-quality crowd
13. Audience-tag pull 3: similar-product follow-spend vs rivals
14. Audience-tag pull 4: audience campaigns for precise tags
15. Audience-tag pull 5: competitive-lane bidding vs rival shops
Bonus 1: Pinduoduo virtual 2.0
Bonus 2: Douyin-Shop single-item breakout
Bonus 2: Douyin-Shop product-card single-item breakout