دورة تاوباو/تي مول لانطلاق المنتجات - التقنية الأصلية رقم 87، دورة DMP الخاصة: تحليل البيانات متعدد الأبعاد وتشغيل الجمهور

1. Course Intro

This "2026 Dingdang-Hui Taobao No.87: DMP" course centers on Taobao data analysis, audience insight, competitor teardown, audience-tag targeting and precision promotion. Starting from DMP baseline data and tag logic, it teaches you to analyze new vs returning customers, buyers vs cart-adders for your items, and unbounded-retargeting data. It then uses competitive-relationship and competitive-landscape analysis to teardown a rival's daily spend, sales, ROI, buyer crowd and ad methods, reverse-engineering their breakout path. The hands-on part focuses on building core audience tags plus keyword and audience promotion, using 5 methods - low-bid-high-bid-standard-campaign, trending-word traffic, similar-product follow-spend, audience campaigns and competitive-lane bidding - to keep refining tags and steal rival traffic. Bonus: Pinduoduo virtual 2.0, Douyin-Shop single-item and product-card breakouts.

2. Who It's For

\n
1. Taobao/Tmall shop operators
\n
2. New sellers wanting to learn DMP
\n
3. Owners with imprecise audience tags
\n
4. Operators struggling to lift ad ROI
\n
5. Sellers wanting to study rival plays
\n

3. What You'll Gain

\n
1. Master DMP data analysis
\n
2. Precisely target the core audience
\n
3. Read rival sales and ROI data
\n
4. Master 5 audience-tag plays
\n
5. Build a rival-traffic-grabbing and promotion mindset
\n

4. Course Catalog
01. DMP data analysis and tag targeting
02. Analyze your shop: returning vs new customers
03. Analyze your items: buyers vs cart-adders
04. Analyze campaigns: unbounded retargeting
05. Competitive-relationship exploration: rival daily spend
06. Competitive-landscape analysis: rival sales and ROI
07. Analyze rival buyers: competitive grabbing
08. Analyze rival promotion: breakout path
09. Build tags: core audience targeting
10. Promote tags: keyword and audience ads
11. Audience-tag pull 1: low-bid-high-bump standard campaign
12. Audience-tag pull 2: trending-word high-quality crowd
13. Audience-tag pull 3: similar-product follow-spend vs rivals
14. Audience-tag pull 4: audience campaigns for precise tags
15. Audience-tag pull 5: competitive-lane bidding vs rival shops
Bonus 1: Pinduoduo virtual 2.0
Bonus 2: Douyin-Shop single-item breakout
Bonus 2: Douyin-Shop product-card single-item breakout