2026 WeChat Channels Knowledge IP Advertising & Operations Full Guide: From WeChat Beans Ad Delivery, Product Attachment to Audience Targeting, Budget Control, Boost Scaling and Conversion Optimization

1. Course Introduction

This Short Video Ad Delivery · Knowledge IP Advertising & Operations Course provides systematic teaching around paid ad delivery for WeChat Channels knowledge IP short videos. It starts with the fundamentals — the underlying logic of ad delivery, using the WeChat Beans tool, attaching products to short videos, and creating ad delivery orders — then gradually goes deeper into cost-controlled boosting and volume-scaling boosting strategies, custom delivery settings, building audience packs for different boosting goals, precise modeling of delivered videos, and budget allocation methods. The course focuses on how to use delivery data to judge whether a plan is worth continuing to boost, how to reasonably choose between product conversion count and product ROI as optimization goals, and how an account's follower base affects delivery results. Through 12 hands-on lessons, it helps students master the complete workflow from delivery setup, audience targeting, and budget control to data diagnosis and ROI optimization, improving the efficiency of knowledge IP content promotion and product conversion capability.

2. Who This Is For

1. Beginners who want to learn WeChat Channels ad delivery.
2. Creators who want to promote a knowledge IP.
3. Operators who want to improve product conversions.
4. Merchants who need to control ad delivery costs.
5. Operators who want to improve ad delivery ROI.

3. What You'll Gain

1. Master the hands-on WeChat Beans ad delivery workflow.
2. Learn precise audience pack building techniques.
3. Master cost-controlled and volume-scaling boosting strategies.
4. Learn budget setting and ad delivery data analysis.
5. Master product-ROI optimization and conversion methods.

4. Course Catalog:
[01] Basic understanding of ad delivery
[02] Getting to know the WeChat Beans tool
[03] How to attach products to short videos
[04] How to create an ad delivery order
[05] Practical strategies for cost-controlled boosting and volume-scaling boosting
[06] Getting to know the custom feature
[07] Audience pack building strategies for different boosting goals
[08] How to model delivered videos for more precise ad delivery
[09] How to set the budget for an ad delivery order
[10] How to use data analysis to determine whether a plan should be run
[11] How to choose between product conversion count and product ROI
[12] How account followers affect ad delivery