Short-Video Ad-Traffic Knowledge-IP Placement & Operations Course: Unlock Placement Skills to Amplify Short-Video Monetization and Achieve Stable Growth

Course Introduction

This short-video ad-traffic knowledge-IP placement and operations course is taught by Fang Jin, a knowledge blogger with 2M followers. It is built for IP creators to solve pain points - not knowing how to run ads, low ROI, poor video conversion, weak growth - and helps you amplify the commercial value of your short videos and achieve stable growth.

The course has 12 hands-on video lessons, taking you step by step from underlying mindset to scale-up strategy. First it builds your basic understanding of ad placement, gets you familiar with the WeChat Beans tool, and lets you master attaching products to short videos and creating ad orders. You learn two strategies - cost-controlled heating and volume heating - build precise audience packs for different heating goals, and master the custom-placement feature. The course teaches you to model the advertised video to raise precision, set order budgets sensibly, read conversion data and the ROI metric, use data to decide which plans to keep or drop, and understand how account followers affect ad results.

Four core modules cover placement basics, ad data analysis, ad problem-solving, and scale-up growth. You learn plan building, audience targeting, budget control and stacked placement, optimize content and product with data, find the best conversion model, specifically tackle common headaches like no spend and low ROI, and master growth methods with stable ROI and sustainable scale-up. It is fully practice-oriented with no empty theory, suitable for knowledge IPs and short-video entrepreneurs; learn scientific ad placement, use ads to drive traffic and conversion, and keep monetizing your short videos.

Course Catalog

1. [01] Basic understanding of ad placement

2. [02] Getting to know the WeChat Beans tool

3. [03] How to attach a product to a short video

4. [04] How to create an ad order

5. [05] Strategies for cost-controlled heating and volume heating

6. [06] Getting to know the custom feature

7. [07] Building audience packs for different heating goals

8. [08] How to model the advertised video for more precise placement

9. [09] How to set the budget of an order

10. [10] Using data analysis to decide whether a plan should run

11. [11] How to choose between order count and product ROI

12. [12] How account followers affect placement