Xiaohongshu E-Commerce From 0 to 1 Practical Course: Account Warming, Multi-Product Single Store, On/Off-Platform Product Selection, Note Operations, No-Inventory Pitfall Avoidance, AI Product Selection and Content Creation Full-Process Teaching

This practical Xiaohongshu e-commerce course from 0 to 1 is designed specifically for newcomers who want to enter Xiaohongshu e-commerce. Starting from early learning preparation, it walks you step by step through the whole process from registering an account, warming it and avoiding pitfalls, choosing a store type, and setting up the homepage to formally opening a store. The course first breaks down the two core operating models of Xiaohongshu e-commerce: multi-product distribution in a single store, and hitting a single product in a single store. It explains the pitfalls of different categories: which categories newcomers easily trip on, and which categories newcomers can more easily open a store and get results in.

The product-selection part covers three methods: on-platform selection, off-platform selection, and third-party data-tool selection and material finding, guiding you to find high-potential products from the early store-opening stage. The backend operations part starts with merchant backend functions and product listing on mobile/PC, so newcomers do not have to fumble blindly against backend functions. The content-creation part teaches note-making without shooting videos, breaking down the full flow of Xiaohongshu hit-cover types, title writing, copy structure, topic tagging, and attaching products to notes. The operations part covers how to find benchmark accounts, replicate hit covers, adjust notes to get traffic, schedule publishing time, and maintain the comment section to guide conversion.

It also covers multi-store matrix operation, the platform's penalty red lines for the no-inventory model, finding inventory and placing orders, and using the shop-manager tool. It specifically breaks down the virtual-material track: category selection, finding inventory, and automatic-delivery settings, so you can earn passive income without shipping physical goods. Finally it adds AI-tool usage: how to use AI to mimic hit-cover materials, generate original content, and do AI product selection, helping you raise content-production and product-selection efficiency. It also includes practical small details such as avoiding scams, attaching links in the comment section, and setting multi-address returns, fully covering common problems newcomers face when opening a store.

Core highlights of the course

49 lessons forming a full chain, no skipped steps from registering an account to making sales

Covers two low-threshold monetization tracks: physical no-inventory and virtual materials

Newcomer-friendly, no empty traffic mysticism; every step is a hands-on store-opening action

Includes AI efficiency methods: AI content creation and AI product selection to lower content-production costs

Specifically covers platform penalty red lines and scam avoidance, so newcomers avoid more money-losing pitfalls

Suitable Audience

Newcomers who want to open a Xiaohongshu store for no-inventory e-commerce but do not know where to start

Creators who make Xiaohongshu note product promotions but cannot write copy or make covers, and get few orders

Players who want to make virtual materials with automatic delivery and low-cost passive income

Small merchants who have already opened a Xiaohongshu store but cannot operate the backend and have poor traffic

Learning Outcomes

Walk through the full Xiaohongshu account warming and store-opening flow, and understand the two mainstream e-commerce operating plays

Master three product-selection methods, and find benchmark accounts and high-potential categories

Independently complete product listing, hit-note making, product-attached publishing, and comment-section operations

Avoid the no-inventory platform penalty red lines, and set up automatic delivery for the virtual-material track

Use AI tools for content creation and product selection, raising Xiaohongshu store operating efficiency

Course Content

01.1. Learning flow and notes (1)

02.2. Xiaohongshu direction analysis and early preparation (1)

03.3. Xiaohongshu store type analysis (1)

04.4. Xiaohongshu account-warming flow and notes (1)

05.5. Account testing and whether the account can open a store (1)

06.6. Xiaohongshu account homepage setup and store-opening flow (1)

07.7. Xiaohongshu e-commerce play 1 of 2: multi-product single store (1)

08.8. Xiaohongshu e-commerce play 2 of 2: single product single store (1)

09.9. Category selection: non-recommended categories and case analysis (1)

10.10. Category selection: recommended categories and case analysis (1)

11.11. Early store product-selection lesson 1: on-platform selection (1)

12.12. Early store product-selection lesson 2: off-platform selection (1)

13.13. Early store product-selection lesson 3: third-party data tool selection + material finding (1)

14.14. PC-side Xiaohongshu merchant backend function introduction (1)

15.15. Mobile product listing and PC product listing (1)

16.17. What is a video script? The no-video-shooting method (1)

17.18. Xiaohongshu cover types and production analysis (1)

18.19. How to write Xiaohongshu note titles (1)

19.20. How to write Xiaohongshu note copy content (1)

20.21. How to tag topics in Xiaohongshu notes (1)

21.22. Note publishing practice + how to attach a product (1)

22.23. How to find benchmark accounts in the same category (1)

23.24. Hit-cover production practice (1)

24.25. Note operations: how to modify a note? When does editing improve traffic (1)

25.26. Note operations: how to decide the number of notes published per day (1)

26.27. Note operations: scheduling and adjusting note publishing time (1)

27.28. Note operations: notes on repeatedly publishing hit notes (1)

28.29. Note operations: comment-section maintenance and guidance (1)

29.30. How to open multiple stores + how to bind distribution stores (1)

30.31. Xiaohongshu no-inventory penalty red lines (1)

31.32. How to find supply sources and place orders (1)

32.33. Shop-Manager registration and usage tutorial (1)

33.34. Full flow of Xiaohongshu note product promotion (1)

34.35. Avoid being scammed - must read (1)

35.36. How to attach links in the comment section (1)

36.37. How to set multi-address returns (1)

37.38. Virtual-material track introduction (1)

38.39. Category introduction + how to select products (1)

39.40. Benchmark account analysis (1)

40.41. How to find supply sources in the virtual track (1)

41.42. How to add a category to the store (PC + mobile) (1)

42.43. Virtual link upload + automatic delivery setting (1)

43.44. How to copy benchmark notes (1)

44.46. How to convert a video to a live photo (1)

45.47. How to use AI to mimic hit covers and materials (1)

46.48. How to use AI to generate your own original content (1)

47.49. AI product selection (1)