Course introduction: This bidding training course focuses on SEM bid management, helping trainees reshape their fundamental bidding mindset and build high-ROI bidding accounts. The course covers creative production and optimization techniques to capture search traffic, and breaks down high-conversion landing page planning to improve traffic conversion. For old accounts, it teaches practical methods for steady efficiency gains and cost control, boosting both performance and monetization. Split into upper and lower chapters, the course fully covers account setup, creative planning, landing page optimization and old-account efficiency upgrades — ideal for bidding practitioners who want to master full-cycle account optimization strategies and achieve cost reduction with higher efficiency. Course catalog: 01. Section 1: Rebuilding SEM Fundamentals – High-ROI Account Strategy and Setup Process (Part 1) 02. Section 1: Rebuilding SEM Fundamentals – High-ROI Account Strategy and Setup Process (Part 2) 03. Section 2: Creatives – Grabbing Traffic and Breaking Through with Creativity – High-quality Creative Production and Optimization (Part 1) 04. Section 2: Creatives – Grabbing Traffic and Breaking Through with Creativity – High-quality Creative Production and Optimization (Part 2) 05. Section 3: Optimization – Traffic Conversion and Traffic Growth – High-conversion Landing Page Planning and Optimization (Part 1) 06. Section 3: Optimization – Traffic Conversion and Traffic Growth – High-conversion Landing Page Planning and Optimization (Part 2) 07. Leap Chapter – Steady Efficiency and Cost Control for Old Accounts – Efficiently Boosting Performance and Monetization (Part 1) 08. Leap Chapter – Steady Efficiency and Cost Control for Old Accounts – Efficiently Boosting Performance and Monetization (Part 2)
This course comes with a materials pack. Members receive the access link by email after requesting the course.