Course overview: this Amazon operations and promotion class systematically explains the full operating and promotion workflow of an Amazon cross-border store. The course starts with account registration and backend operations, teaches Amazon product selection thinking, product publishing and basic setup methods, and explains product listing optimization techniques to raise conversion rate. It compares the FBM self-fulfillment model with FBA Amazon fulfillment, introduces brand registry knowledge and promotion thinking, and also covers search engine optimization, Amazon PPC ad placement and the various store promotion tactics. The course covers store setup basics, product operations, warehousing and logistics, brand marketing and advertising promotion, helping students master the operating logic of an Amazon store, do product promotion well and grow store sales.
This course comes with a materials pack. Members receive the access link by email after requesting the course.