Practical Cross-Border E-Commerce Course on Mercado Libre from Zero: Store Opening, AI Listings, Scientific Product Selection, Profit Calculation and Operation Optimisation

This course is a practical introduction to Mercado Libre focused on building and running a store on the marketplace. It is designed for complete beginners in cross-border e-commerce, platform entrepreneurs, traditional e-commerce sellers, foreign trade professionals and anyone who wants to establish a foothold in the Latin American market. The course contains 21 lessons covering platform basics, store opening, product selection strategy, listing optimisation and profit calculation. The teaching runs from explaining fundamentals to practical demonstration, so students gradually master the basic sales flow on a marketplace. Mercado Libre is one of the most representative e-commerce platforms in Latin America, covering important markets such as Mexico and Brazil, and giving cross-border sellers a way to expand their business. However, newcomers to Latin American cross-border e-commerce run into familiar problems: platform rules are unfamiliar, the registration process is complex, the documents for KYC verification are hard to gather, product selection is unclear, listings lack competitiveness, and profit and pricing are difficult to control. The course systematically addresses exactly these common problems. It begins with the platform's development and an analysis of the strengths and weaknesses of Chinese sellers, then explains step by step the store opening SOP, the KYC verification process, how to fill in the shareholder statement, two-step verification setup, connecting cross-border payment methods and techniques for communicating with customer service, so beginners understand the key stages of opening and basic configuration. The practical section focuses on high-quality listings generated with AI, product upload, main image design, analysis of successful video cases, the platform's prohibited items, 16 product selection methods, analysis of best-selling categories and the Gu Jiu Jian product selection strategy. This gives students a clearer view of product screening and listing optimisation. Finally, the course covers profit calculation, pricing, and strategies where sellers copy competitors plus how to defend against them on Mercado Libre, so students understand the cost structure of cross-border goods, the competitive environment and the points to watch during daily operation. From understanding the platform to opening a store, from scientific product selection to optimisation with AI, through cost control and operating strategies, even a complete beginner can understand here the full path into cross-border commerce with Mercado Libre. 1. Twenty-one systematic lessons that can be studied step by step even without experience From platform background to store opening, and from selection, upload and pricing to defending against copied listings, all key operating steps for beginners are covered. 2. Detailed explanation of the opening SOP and KYC verification Concrete instructions on registration and identity verification address the typical obstacles beginners face and make the admission process clear. 3. AI tools for creating listings It is shown in practice how AI helps generate titles, descriptions and content, so sellers work on listings more efficiently. 4. Systematic breakdown of 16 product selection methods Several dedicated selection lessons build a multi-dimensional view of the product and sharpen the ability to spot market opportunities. 5. Best-selling categories combined with the Gu Jiu Jian strategy Besides the basic methods, the best-selling categories on the marketplace and advanced selection approaches are analysed to complete the product screening system. 6. From revenue to profit calculation Product cost, pricing and margin evaluation are explained so students understand how to choose goods based on profit. 7. Store security and platform compliance in view It covers two-step verification, prohibited items, customer service communication and defending against copied listings, building awareness of compliant operation. Complete cross-border e-commerce beginner: someone who wants to know the Mercado Libre platform but has no store operating experience. New Mercado Libre seller: someone preparing registration, going through KYC verification, or who has just opened a store. Traditional e-commerce seller: someone with existing domestic e-commerce experience who wants to explore Latin American cross-border markets. Export companies and factory managers: those who want to leverage existing supply chain advantages to explore new online sales channels overseas. Cross-border e-commerce operators: those who want to learn product selection, listing creation and pricing methods on Mercado Libre. Solo entrepreneurs and small sellers: people who want to systematically understand the Latin American market and choose a direction based on their capital and resources. AI tool learners in e-commerce: those who want to combine AI-generated listings with cross-border product operations to improve efficiency. What you will gain after the course Through 21 systematic lessons you will progressively understand the development of the Mercado Libre platform, the entry conditions for Chinese sellers and the basic requirements of running a store. You will learn the basic operations such as the opening SOP, KYC verification, filling in the shareholder statement, store security settings and linking a payment method, and master the use of AI tools to generate listings, upload products and optimise image and video content. In parallel you will encounter 16 product selection methods, analysis of best-selling categories and the Gu Jiu Jian selection strategy, gradually build your own product screening approach, understand how to evaluate margin through cost control and pricing strategy, and become aware of common operating problems such as platform rules and copied listings. From entering Mercado Libre without experience to opening a store, uploading products with AI, scientific selection, profit calculation and operating optimisation, the 21 lessons take you systematically through the core skills of cross-border commerce with Mercado Libre and lay a solid foundation for entering the Latin American market. 001 Lesson 1: Background and development outlook of Mercado Libre 002 Lesson 2: Strengths, weaknesses and advice for Chinese sellers 003 Lesson 3: Store opening SOP on Mercado Libre 004 Lesson 4: The KYC process for new Mercado Libre sellers in detail 005 Lesson 5: Tips for filling in the shareholder statement 006 Lesson 6: How to set up two-step store verification 007 Lesson 7: How to link a payment method 008 Lesson 8: How to set up blocking of buyer accounts 009 Lesson 9: How to reach customer service through a case and communication techniques 010 Lesson 10: Creating high-quality listings with AI in practice 011 Lesson 11: Listing upload 012 Lesson 12: Cases of perfect image design 013 Lesson 13: Breakdown of successful video cases 014 Lesson 14: Products and behaviours Mercado Libre prohibits for Chinese sellers 015 Lesson 15: 16 product selection methods (part 1) 016 Lesson 16: 16 product selection methods (part 2) 017 Lesson 17: 16 product selection methods (part 3) 018 Lesson 18: Analysis of best-selling categories on Mercado Libre 019 Lesson 19: Product selection on Mercado Libre with the Gu Jiu Jian strategy 020 Lesson 20: Profit calculation and pricing strategy on Mercado Libre 021 Lesson 21: Copying competitors and how to defend against it on Mercado Libre