China Projects

A New Angle on Novel Promo Videos: The More You Listen Before Bed, The More Awake You Get — The Full Course Is Here

📚Video Course
📂Self-Media Writing & Copywriting
🕒Last updated: 10/13/2026
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👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Novel promo videos have produced a really interesting new approach: some people dress up as an ugly but cute doll, lie down in bed and listen to the novel. Before, you made novel content + footage visuals; now you make novel content + ugly-but-cute stand-in actor + real life scene. As soon as viewers see it, they instantly picture themselves lying in bed listening to a novel, they feel a strong resonance, so they stop and watch. And if the novel plot playing in the video is compelling enough, they keep listening, get more and more addicted, and finally end up searching for the novel you want to promote. That is exactly why this kind of novel promo video can pull such high view counts. 1 The new approach to novel promo is here 2 Project preparation 3 Applying to the promo platform 4 Setting up the scene 5 Preparing the script and voice-over 6 Editing 7 Notes and summary

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