Novel promo videos have spawned a wonderfully funny new format: someone dresses up as an oddly cute ugly doll, lies down in bed and listens to the novel. You used to make novel content plus stock footage; now you make novel content plus an ugly-cute stand-in actor plus real life scenes. The moment viewers scroll past, the scene of themselves lying in bed listening to a novel pops into their head. They feel seen, stop scrolling and watch. If the plot playing in your video is gripping enough, they keep listening, get more and more addicted, and finally end up searching for the very novel you are promoting. That is exactly why these novel promo videos pull off such high view counts. 1. The new novel promo trick is here 5. Prepare the script and the voiceover 7. Precautions and summary
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