Amazon Gold Course from Beginner to Expert: designed for cross-border newcomers, covering multi-site operations, compliance risk control, and the full store operation process

Many Amazon newcomers focus only on product selection and advertising while overlooking product development, quality inspection, and platform compliance, and end up facing infringement, performance violations, and inventory backlog, putting their store at risk. This Amazon Gold Course from Beginner to Expert is designed for cross-border newcomers, emphasizes the core value of product development and quality inspection, and covers the full process of multi-site operations, compliance risk control, and store operation. The introduction familiarizes you with the Amazon platform, explains the course's coaching service model, and helps you clarify learning goals, understand course outcomes, and learn how to ask questions and seek help. Teaching starts with company registration, account registration, payment channels, and account risk avoidance, then details the 11 basic backend settings, frontend interface operations, and the complete product upload process; it also explains Amazon's support policies for new sellers and answers newcomers' questions. The product selection module is the core of the course: it explains the underlying elements of selection, practical methods, and product positioning, combined with analysis of US holiday dates; it guides you to use the Opportunity Explorer to calculate costs, estimate advertising, assess patent risks, and analyze competitors; you will learn supplier outreach, discovery of complementary products, product upgrades and various compliance certifications, batch ordering cost calculation, control of production cycles, outer packaging and shipping standards, and establish bottom-line thinking. It highlights why FBA testing is preferred and FBM testing is not recommended. The logistics and customs module details the differences between FBA and FBM and mutual model conversion; hands-on practice of AWD warehouse rules, 9810 customs knowledge, and the complete declaration process. The Listing operations module includes Listing editing, continuous optimization, AB testing of Listing and advertising, image platform rules, and detailed explanation of Amazon coding. The advertising module progresses from basic to advanced: from advertising fundamentals and campaign optimization to adjusting plans via the two parameters of campaigns and search terms; it sorts out common misconceptions in new-product advertising, teaches time-slot advertising data analysis and setup, and solves newcomers' advertising difficulties. The compliance and multi-site module covers customer performance, violation cases and appeal practice, and seller self-fulfillment performance; European VAT, EU representative, UK representative, battery law, packaging law, market analysis for Europe, Japan, and Singapore, infringement identification and prevention; trademark knowledge, standardized trademark use, and the full brand registry process. Supporting practical content: use of the profit margin table, Amazon financial planning, bookkeeping, restocking formulas; efficient customer service communication methods, safe inventory clearance plans, and store performance protection. ✅Emphasis on product development + quality inspection, reducing negative reviews and compliance risks from the source ✅Full platform multi-site coverage: North America, Europe, Japan, and Singapore ✅Full-chain loop: account registration → selection and supply chain → Listing → advertising → logistics and customs → brand compliance → inventory clearance → financial bookkeeping ✅Abundant real cases: performance violation appeals, advertising pitfalls, infringement avoidance, and hands-on inventory clearance ✅Various practical tables: profit calculation and restocking formulas ready to use Zero-foundation cross-border startup newcomers preparing to enter Amazon New Amazon store sellers with weak knowledge of selection, advertising, and compliance Sellers operating only in North America who want to expand to Europe/Japan/Singapore Those who often encounter performance, infringement, and inventory backlog issues and want to reduce store risk Entrepreneurs who want to systematically build an Amazon operations system and value product development and quality inspection ✅Learn company registration and Amazon account registration, handle payments and account risk prevention, and complete basic backend configuration ✅Master the complete logic of product selection, learn product development, quality inspection, and supplier outreach, and assess patents and compliance certifications ✅Master FBA/FBM logistics models, the 9810 customs process, and hands-on AWD warehouse practice ✅Independently write and optimize Listings, and master campaign building, time-slot advertising, and advertising data analysis and optimization ✅Thoroughly understand compliance knowledge such as VAT, representatives, trademarks, and infringement prevention, and learn brand registry ✅Learn profit calculation, financial bookkeeping, and inventory management, master safe inventory clearance methods, and understand performance violation appeals "Development" and "quality inspection" are very, very important! 1. Welcome to Amazon 2. Why I offer Amazon training and coaching 4. Performance violation triggers and appeal practice 4. How to achieve your goals 5. What you can learn 6. How to seek help 9810 knowledge and actual customs process Definition, rules, and hands-on practice of the AWD warehouse Differences and choices between FBA and FBM Conversion between FBA and FBM Listing editing Operational optimization of Listings From selection to shipping (2): cost calculation, advertising estimation, and the Opportunity Explorer From selection to shipping (3): patents and competitors Other shipping considerations, especially size control.mov Advertising (1) Advertising fundamentals Advertising (2) Campaigns and optimization Advertising (3) The two parameters for follow-up ad adjustments: "campaigns" and "search terms" Advertising (4) Sorting out confusion and approaches for new-product advertising among newcomers Advertising (5) Data analysis and setup for time-slot advertising The 11 essential backend settings Customer service performance and policy compliance Complete declaration process for cross-border Amazon FBA 9810 Use of the profit margin calculation table European VAT, EU and UK representatives, battery and packaging laws, and trademarks Analysis of European countries and the Japan and Singapore sites Why not test products with FBM, but ship directly to FBA for testing Hands-on selection analysis for newcomers (1) Selection (1) Elements and logic + US holidays Selection (2) Practical methods Selection (3) Selection positioning and self-adaptation From selection to shipping (4) Complementary products and suppliers From selection to shipping (5) Product improvement and compliance certification From selection to shipping (6) Price calculation for batch orders) From selection to shipping (7) Bottom-line thinking, production cycle, and configuration fees From selection to shipping (8) Packaging, outer carton, and shipping AB testing of Amazon Listings and advertising Amazon financial planning, bookkeeping, shipping records, restocking calculation, and basic use of spreadsheet formulas Amazon overview and North America site analysis Guide to efficient use of Amazon customer service Amazon inventory clearance pitfall guide: clear inventory efficiently and safely, protect store performance Standards, application, and significance of Amazon trademarks Amazon trademark and brand knowledge Preferential policies for new Amazon sellers Does Amazon need an office? Account risk avoidance and payment methods