How Do Ordinary People Start with Amazon from Zero? A Complete Breakdown of Cross-Border Entrepreneurship: Product Selection, Supply Chain Procurement, Brand Building, Advertising Traffic and Profit Growth

1. Course Content Overview The 2026 Amazon Gold Practical Course from Novice to Expert is a complete, hands-on Amazon operations course built for newcomers to cross-border e-commerce. It starts from zero: company registration, seller account opening, backend settings and payment methods, then systematically covers market analysis for North America, Europe, Japan and Singapore, the choice between FBA and FBM, AWD warehouse management, product selection research, competitor analysis, patent infringement checks, supplier development, product R&D upgrades, quality inspection and compliance certification. The course explains in depth Listing creation and optimization, product image standards, keyword placement, advertising and data analysis, time-based advertising setup, AB testing and new product launch strategies. With real cases it breaks down FBA shipping, 9810 export customs declaration, cross-border logistics, packaging size control, inventory replenishment, cost accounting and profit management. It also covers trademark registration and brand registry, European VAT, EU and UK representatives, battery law, packaging law, account performance maintenance, violation appeals, customer service management and inventory clearance techniques, with practical tools such as profit calculation sheets, financial planning and replenishment formulas, helping learners build a complete Amazon operations system: from product selection and development, procurement and shipping, listing and promotion, to order management, risk control and profit optimization. 2. Who This Course Is For 3. What You Will Gain 4. Course outline R&D and quality control are very, very important! 1. Welcome to Amazon 2. Why I provide Amazon training and coaching 3. Get to know me 4. Performance violation triggers and appeal examples 4. How to achieve your goals 5. What you can learn 6. How to seek help 9810 knowledge and the actual customs declaration process Definition, rules and practice of AWD warehouses Differences and choices between FBA and FBM Conversion between FBA and FBM Editing Listings Operating and optimizing Listings From selection to shipping (2) Cost calculation Advertising estimates and opportunity explorer From selection to shipping (3) Patents and competitors Other shipping considerations, especially size control.mov Company registration Advertising (1) Advertising basics Advertising (2) Ad delivery and optimization Advertising (3) Two parameters of subsequent ad adjustments: delivery and search terms Advertising (4) Sorting out confusing issues in advertising for new sellers and new products Advertising (5) Data analysis and setup of time-based advertising The 11 mandatory backend settings Customer service performance and policy compliance Cross-border Amazon FBA 9810 full declaration process Using the profit calculation sheet Seller-fulfilled shipping performance European VAT, EU and UK representatives, battery law, packaging law and trademarks Analysis of European countries, Japan and Singapore marketplaces Infringement and prevention Detailed image rules Why not use FBM to test products instead of shipping directly to FBA? Hands-on product selection analysis for newcomers (1) Product selection (1) Elements and logic + US holiday selection (2) Practical methods Product selection (3) Positioning and self-adaptation From selection to shipping (4) Peripheral products and suppliers From selection to shipping (5) Product improvement, upgrades and compliance certification From selection to shipping (6) Price calculation for bulk orders From selection to shipping (7) Bottom-line thinking, production cycles and configuration fees From selection to shipping (8) Packaging, outer boxes and shipping AB testing of Amazon Listings and advertising Detailed explanation of Amazon coding Amazon financial planning, bookkeeping, shipping records, replenishment calculation and basic spreadsheet formula use Amazon overview and North American marketplace analysis Guide to efficient use of Amazon customer service Amazon frontend interface Amazon inventory clearance guide: clearing stock efficiently and safely while protecting store performance Amazon trademark registration Standards, application and significance of Amazon trademarks Amazon trademark and brand knowledge Uploading products on Amazon Preferential policies for new Amazon sellers Does Amazon need an office Amazon account registration Account risk avoidance and payment methods