28-Day Short-Video IP Launch Bootcamp: From Account Positioning, Hit Topics and Copywriting to Persona Building, Growth Traffic, and Monetization

1. Course Overview

A systematic hands-on course built for short-video beginners, self-media creators, and entrepreneurs, including 18 practical video lessons, companion study notes, and 28 days of step-wise homework. Starting from fast-launch logic, business positioning, personal IP persona building, and high-conversion homepage setup, it goes deep into the underlying logic of viral topics, the traffic code, topic expansion, and batch planning of 50 viral topics, systematically training the four writing skills: structure, narrative, argumentation, and ending. It then advances to three copy types — traffic-type, persona-type, and follower-type — plus high-conversion traffic copy in practice. Through 10 sets of hands-on assignments, it leads students through the complete flow of account positioning, topic planning, finished copy, growth traffic, and commercial monetization, helping total beginners gradually build a personal IP account that is sustainable and commercially converting.

2. Target Audience

1. Short-video beginners with zero background who want to launch fast.
2. Self-media creators with low views and slow follower growth.
3. People who want to build a personal IP and personal brand.
4. Entrepreneurs who want short videos to drive leads and customers.
5. People wanting to monetize a short-video side hustle.

3. What You'll Gain

1. Master account positioning, IP building, and homepage setup.
2. Learn viral topic planning and batch-produce 50 topics.
3. Master structure, narrative, argumentation, and ending skills.
4. Learn traffic-type, persona-type, and follower-type copy.
5. Master high-conversion traffic skills and close the customer-getting and monetization loop.

4. Course Outline

PART 1 Account Planning and Positioning

PLANNING AND POSITIONING (4 lessons)

The basic logic behind accounts that truly take off fast

How to quickly find the business positioning that suits you

What kind of personal IP naturally attracts followers

Building a homepage that converts

Assignment 1: Plan your own account (Days 1-3)

PART 2 Viral Content Logic and Landing a Finished Draft

CONTENT LOGIC AND DRAFT LANDING (11 lessons)

Topic and Cover TOPIC COVER

Basic logic of viral topics

The traffic code behind viral topics

Topic templates and topic expansion

Correctly understanding topic intent to quickly output template structures

Assignment 2: Plan 50 viral topics for your account (Days 4-8)

Writing Skills WRITING SKILLS

Structure skills - Assignment 3 (Days 9-10)

Narrative skills - Assignment 4 (Days 11-12)

Argumentation skills - Assignment 5 (Days 13-14)

Ending skills - Assignment 6 (Days 15-16)

Landing a Finished Draft DRAFT LANDING

The core logic of traffic-pulling copy and where it applies

Assignment 7 (Days 17-19)

The core logic of persona-building copy and where it applies

Assignment 8 (Days 20-22)

The core logic of follower-growth copy and where it applies

Assignment 9 (Days 23-25)

PART 3 Use High-Conversion Copy to Quickly Monetize Your Account

PART 3 Use High-Conversion Copy to Quickly Monetize Your Account

Creation techniques and practical skills for high-conversion traffic-pulling content

Assignment 10 (Days 26-28)

Course Catalog

01. The Basic Logic Behind Accounts That Truly Take Off Fast

02. How to Quickly Find the Business Positioning That Suits You

03. What Kind of Personal IP Naturally Attracts Followers

04. Building a Homepage That Converts

05. The Traffic Code Behind Viral Topics

06. Basic Logic of Viral Topics

07. Topic Templates and Topic Expansion

08. Correctly Understanding Topic Intent to Quickly Output Template Structures

09. Structure Skills

10. Narrative Skills

11. Argumentation Skills

12. Ending Skills

13. Core Logic of Traffic-Pulling Copy and Where It Applies

14. Core Logic of Persona-Building Copy and Where It Applies

15. Core Logic of Follower-Growth Copy and Where It Applies

16. Creation Techniques for High-Conversion Traffic Content 1

17. Creation Techniques for High-Conversion Traffic Content 2

18. Creation Techniques for High-Conversion Traffic Content 3