[No Watermark] 21-Day IP Traffic Growth Camp Cohort 3: Complete Xiaohongshu Funnel Course, Account Positioning & Editing Hands-On, Multi-Model Monetization System

1. Course overview

The 21-Day IP Traffic Growth Camp Cohort 3 is a complete 0-to-1 hands-on course built for Xiaohongshu beginners, covering platform rules, account setup, competitor benchmarking, personal IP positioning, hit-topic planning, video editing, traffic growth, and commercial monetization. The course teaches four editing templates — store visit, talking-head, product showcase, and vlog — and guides students step by step to design their account positioning based on their own strengths, choose a content format, and build a dedicated topic library. It uses excellent persona-type, vlog-type, and product-type account case studies to deconstruct the logic of popular content and methods for continuously finding hit topics. It also systematically covers multiple profit models: group-buy e-commerce, short-video monetization, livestream selling, influencer collaborations, ad deals, public-to-private traffic conversion, and opening a Xiaohongshu shop. Included are a beginner operations manual, real case studies, and live Q&A — helping students master the complete flow from account launch, content creation, and traffic operations to commercial monetization. Suitable for absolute beginners, self-media entrepreneurs, and anyone wanting to build a personal IP or run a side hustle.

2. Who this is for

\
1. Beginners who want to run Xiaohongshu from scratch.
\
2. Self-media entrepreneurs who want to build a personal IP.
\
3. People who want to run a side hustle on Xiaohongshu.
\
4. People who want to learn short-video editing and hit content creation.
\
5. People who want to monetize through e-commerce, ads, and private traffic.
\

3. What you'll learn

\
1. Master Xiaohongshu account launch, positioning, and operations.
\
2. Learn to edit store-visit, talking-head, product, and vlog videos.
\
3. Master hit-topic planning and content creation methods.
\
4. Learn to analyze competitor accounts and build a personal IP.
\
5. Understand monetization models including group-buy, livestream, ads, and private traffic.
\

4. Course outline:
1. Lesson 1: Store-visit video editing template tutorial
2. Lesson 2: Talking-head video editing template tutorial
3. Lesson 3: Product video editing template tutorial
4. Lesson 4: Vlog editing template tutorial
5. [Opening Ceremony] Dual IP Traffic Growth Camp
6. Chapter 1: Account Launch — Platform Rules & Account Registration (1)
7. Chapter 1: Account Launch — Platform Rules & Account Registration (2)
8. Chapter 1: Account Launch — Platform Rules & Account Registration (3)
9. Chapter 1: Account Launch — Platform Rules & Account Registration (4)
10. Understand the Underlying Logic, Benchmark Competitors Scientifically (1)
11. Understand the Underlying Logic, Benchmark Competitors Scientifically (2)
12. Understand the Underlying Logic, Benchmark Competitors Scientifically (3)
13. Understand the Underlying Logic, Benchmark Competitors Scientifically (4)
14. Understand the Underlying Logic, Benchmark Competitors Scientifically (5)
15. (1) Hands-On: Design Account Positioning & Business Model Based on Your Strengths
16. (2) Hands-On: Design Account Positioning & Business Model Based on Your Strengths
17. (3) Hands-On: Design Account Positioning & Business Model Based on Your Strengths
18. (4) Hands-On: Design Account Positioning & Business Model Based on Your Strengths
19. (5) Hands-On: Design Account Positioning & Business Model Based on Your Strengths
20. (6) Hands-On: Design Account Positioning & Business Model Based on Your Strengths
21. (7) Hands-On: Design Account Positioning & Business Model Based on Your Strengths
22. (1) Monetization Overview: Understand Monetization at the Cognitive Level First
23. (2) Channel Monetization — Group-buy + Video + Livestream + Influencers
24. (3) Private-Domain Monetization: Public-to-Private Conversion & Private Sales Models
25. (4) Ad Monetization & Xiaohongshu Shop Model Explained
26. (1) Pick Your Video Format: Choose 1 of 3 That Fits You
27. (2) Confirm Your Video Format, Start Building a Topic Library
28. (3) Build a Topic Library, Create Unique Topics for Your Account
29. (1) Excellent Persona-Type Account Deconstruction
30. (2) Excellent Persona-Type Account Deconstruction
31. (3) Excellent Persona-Type Account Deconstruction
32. (4) Excellent Persona-Type Account Deconstruction
33. (Part 1) Excellent Vlog-Type Account Deconstruction
34. (Part 2) Excellent Vlog-Type Account Deconstruction
35. Excellent Product-Type Account Deconstruction
36. Bonus Lesson — Secrets of High-Performing VLOGs
37. Essential Xiaohongshu Operations Manual for Beginners (1)
38_ Essential Xiaohongshu Operations Manual for Beginners (2)
39_ Essential Xiaohongshu Operations Manual for Beginners (3)
40_ Essential Xiaohongshu Operations Manual for Beginners (4)
41_ (Full) Advanced: Two Methodologies to Continuously Find Hit Topics
42_ [Live Q&A — Xiaoxiao] Dual IP Traffic Growth Camp (Cohort 3)